Sport Business Insights is a series that aims to cut through the clutter, providing concise and relevant introductions to an array of contemporary topics related to the business of sport. Readers – including passionate practitioners, curious consumers and sport students alike - will discover direct and succinct volumes, carefully curated to present a useful blend of practice and theory. In a highly readable format, and prepared by leading experts, this series shines a spotlight on subjects of currency in sport business, offering a systematic guide to critical concepts and their practical application.
In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to ‘brand’—and therefore differentiate—a sport club, player, code or event in a highly competitive entertainment market. For anyone seeking to…
Hardback – 2019-10-30
Sport Business Insights