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Sport Business Insights


About the Series

Sport Business Insights is a series that aims to cut through the clutter, providing concise and relevant introductions to an array of contemporary topics related to the business of sport. Readers – including passionate practitioners, curious consumers and sport students alike - will discover direct and succinct volumes, carefully curated to present a useful blend of practice and theory. In a highly readable format, and prepared by leading experts, this series shines a spotlight on subjects of currency in sport business, offering a systematic guide to critical concepts and their practical application.  

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Sport Branding Insights

Sport Branding Insights

1st Edition

By Constantino Stavros, Aaron C.T. Smith
November 05, 2019

In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to ‘brand’ – and therefore differentiate – a sport club, player, code, or event in a highly competitive entertainment market. For anyone seeking...

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