Sport Communication: An International Approach (Paperback) book cover

Sport Communication

An International Approach

By Chuka Onwumechili

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356 pages | 31 B/W Illus.

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Description

Sport is a global business. Now more than ever, sport communication professionals need to understand sport’s global reach in order to develop their full potential. This is the first textbook to introduce the fundamental principles and practice of sport communication from an international perspective. Combining business strategies with insights into social issues such as gender, disability and national identity, this is an accessible, practical and engaging guide to the essentials of sport communication.

Aimed to enhance learning at both undergraduate and postgraduate levels, each chapter contains special features tailored to meet the needs of students and instructors. These include learning objectives, chapter summaries, activities, reflections, discussion questions, recommended resource lists and original cross-cultural case studies that demonstrate sport communication theories put into practice. Its twenty chapters explore communication in sport across all levels, from interpersonal communication and team building to strategic communications, and in all forms of media, from print and broadcast to social media.

Sport Communication: An International Approach is an essential text for any course on sport communication, sport business or sport management.

Table of Contents

Preface

[Chuka Onwumechili]

1. Studying Communication and Sport

[Chuka Onwumechili]

Part I: Communicating Sport

2. Interpersonal Communication and Sport

[Chuka Onwumechili]

3. Communicating Leadership in Sport Teams and Organizations

[Chuka Onwumechili]

4. Strategic Communication in Sport

[Chuka Onwumechili]

5. Traditional Media

[Chuka Onwumechili]

6. New Media

[Chuka Onwumechili]

Part II: Audience and Diversity

7. The Fan

[Chuka Onwumechili]

8. Disability and Sport

[Chuka Onwumechili]

9. Gender, Race, and Ethnicity

[Chuka Onwumechili]

10. Nationalism, Culture, and Identity

[Chuka Onwumechili]

Part III: Markets and Sport as Commodity

11. Sport Promotion and Economics

[Chuka Onwumechili]

12. The Sporting Mega Event

[Chuka Onwumechili]

13. Image and Crisis Communication

[Chuka Onwumechili]

Part IV: Special Issues in Sport Communication

14. Sport Heroes and Celebrities

[Chuka Onwumechili]

15. Health, Sport, and Communication

[Chuka Onwumechili]

16. Sport Fiction: Fantasy and Video Games

[Chuka Onwumechili]

17. Legal and Ethical Issues in Sport Communication

[Chuka Onwumechili]

Part V: Measurement and Research in Sport

18. Sport Analytics

[Chuka Onwumechili]

19. Theorizing in Communication and Sport

[Chuka Onwumechili]

20. Scholarly Research

[Chuka Onwumechili]

Glossary

About the Author

Chuka Onwumechili is Professor of Strategic, Legal and Management Communication at Howard University in Washington D.C., USA. Alongside his role as Department Chair, he is Editor-In-Chief of The Howard Journal of Communications, a position he assumed in September 2014. He has authored, co-authored, and co-edited ten books, including most recently Identity and Nation in African Football: Fans, Community and Clubs. He has also published in several peer-reviewed academic journals. His research interests currently focus on football and communication, particularly as it intersects with the African continent.

Subject Categories

BISAC Subject Codes/Headings:
SOC052000
SOCIAL SCIENCE / Media Studies
SPO066000
SPORTS & RECREATION / Sociology of Sports
SPO068000
SPORTS & RECREATION / Business Aspects