Using an interdisciplinary approach, Sport, Education and Corporatisation offers an important critique of the intersection between sport organisations, commercial agendas and educational development. It reveals a discomforting interplay between sector stakeholders that has been normalised via discourses of civic ‘good’, social responsibility and community welfare.
The book employs stakeholder theory, corporate social responsibility ideals, and holistic constructions of space to provide a framework to understand some of the latent and explicit complexities of sport sector connectivity. Interrogating the key contexts, issues and challenges that emerge from the Sport-Education-Corporate nexus and drawing upon evidence from international, national and local sport organisations, it argues for sustained and rigorous examination of the commercialisation of educational agendas and new directions for education-based corporate social responsibility within the sport industry.
This is an invaluable resource for researchers working in the areas of sport management; sport development; sociology of sport; sport policy and politics; physical education; and the wider economics, organisational politics and business ethics fields. It is also a fascinating read for students within sport business management, sports studies, sport politics and physical education programmes.
1. Interdisciplinary Antecedents, Contexts and Encouragements
2. Theoretical and Conceptual Frameworks
3. Capitalising on Play: The Corporatisation of Sport/Physical Education Spaces
4. The Sport-Education-Corporate Nexus: Global Cases
5. The Sport-Education-Corporate Nexus: Regional Cases
6. The Sport-Education-Corporate Nexus: Local Cases
7. Toward a Nexus Typology and Beyond
Routledge Focus on Sport, Culture and Society showcases the latest cutting-edge research in the sociology of sport and exercise. Concise in form (20,000-50,000 words) and published quickly (within three months), the books in this series represents an important channel through which authors can disseminate their research swiftly and make an impact on current debates. We welcome submissions on any topic within the socio-cultural study of sport and exercise, including but not limited to subjects such as gender, race, sexuality, disability, politics, the media, social theory, Olympic Studies, and the ethics and philosophy of sport. The series aims to be theoretically-informed, empirically-grounded and international in reach, and will include a diversity of methodological approaches.