1. Introduction: The enduring importance of national identities in sport and tourism 2. Flying the flag for the En-ger-land: The Sun’s (re)construction of English identity during the 2010 World Cup 3. Reimaging a nation: South Africa and the 2010 FIFAWorld Cup 4. The sponsor-global event relationship: a business-to-business tourism marketing relationship? 5. Transcending imaginations through football participation and narratives of the other: Haitian national identity in the Dominican Republic 6. Conclusion: From London and Llanwrtyd to Glasgow and Gleneagles
Biography
Dr John Harris is Reader in International Sport & Event Management at Glasgow Caledonian University, Scotland. He is author of Rugby Union and Globalization (Palgrave Macmillan) and numerous articles focusing on sport, tourism and national identities in Wales.
