Sport and the Pandemic : Perspectives on Covid-19's Impact on the Sport Industry book cover
1st Edition

Sport and the Pandemic
Perspectives on Covid-19's Impact on the Sport Industry

ISBN 9780367616656
Published September 29, 2020 by Routledge
300 Pages

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USD $160.00

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Book Description

This book takes a close look at how the sport industry has been impacted by the global Coronavirus pandemic, as entire seasons have been cut short, events have been cancelled, athletes have been infected, and sport studies programs have moved online. Crucially, the book also asks how the industry might move forward.


With contributions from sport studies researchers across the world, the book offers commentaries, cases, and informed analysis across a wide range of topics and practical areas within sport business and management, from crisis communication and marketing to event management and finance. While Covid-19 will inevitably cast a long shadow over sport for years to come, and although the situation is fast-evolving and the future is uncertain, this book offers some important early perspectives and reflections that will inform debate and influence policy and practice.


A timely addition to the body of knowledge regarding the pandemic, this is an important resource for researchers, students, practitioners, the media, policy-makers, and anybody who cares about the future of sport.

Table of Contents

1          Overview of Perspectives on a Global Pandemic’s Impact on the Sport Industry

             Paul M. Pedersen, Brody J. Ruihley and Bo Li


Part I: Managerial Reflections


2          The Role of Advocacy, Coping, and Communication for Athletic Administrators in the Midst of the Covid-19 Crisis

            Tomika Ferguson, Maggie Brocklebank, Marra Hvozdovic and Vanessa Moore


3          Athletic Recruiting During Covid-19: The Paradox of Recruiting While on Pause

            Karlee A. Posteher


4          Environmental Change, the Sport Industry, and Covid-19

            Stavros Triantafyllidis


5          The Impact of Covid-19 on Security at Sporting Events: Preventing the Biological Bomb

            Austin Duckworth, Jörg Krieger and Thomas M. Hunt


6          Covid-19 and Korean Professional Sport: Understanding the Administrative Side of League Management During the Global Pandemic

            Juha Yoon


7          New Zealand Tennis’s Match Point Moment: The Covid-19 Conundrum

            Trish Bradbury and Chris Galloway


Part II: Marketing and Communication Perspectives


8          Diminishing the Distance During Social Distancing: An Exploration of Australian sport Organisations’ Usage of Social Live Streaming Services Throughout Covid-19

            Sarah Wymer, Ashleigh-Jane Thompson and Andrew Martin


9          The Impact of Covid-19 on Sport Sponsorship: The Views of Industry Professionals

            Norm O’Reilly and Gashaw Abeza


10        The Impact of Covid-19 on Sport Consumers: A Shift in Consumption

            Jason M. Simmons, Mark A. Slavich and Peyton J. Stensland


11        Covering a Sporting League Without Games: Media Framing Around Covid-19 and the Australian Football League

            Olan Kees Martin Scott, Adam T. Pappas, Alex J. Stoikos, Paul R. Morra and Patrick Reid


12        British and American Media Framing of Online Sim Racing During Covid-19

            Timothy Robeers and Lindsay Caroline Sharp


Part III: Governance During the Pandemic


13        The Effect of Covid-19 on Hong Kong Sports

            Siu Yin Cheung and Jennifer Y. Mak


14        Covid-19 and the Chinese Super League: Managing the World’s Most Popular Sport in a Time of Global Crisis

            Jingxian (Cecilia) Zhang, Bo Li and Brody J. Ruihley


15        Team Peru Olympic Decision-Making During COVID-19

            Michael M. Goldman, Raul A. Rosales Zavaleta, Gustavo A. San Martin Castillo and Shaun Read


16        Bailouts and Tax Breaks: Slovenian Olympic Committee’s Communication During Covid-19

            Simon Ličen


17        Tennis Players’ Responses to Covid-19 and the Global Pandemic’s Impact on Professional Tennis Governance

            Kelsey Slater and Jim Watkins


18        Critical Reflections on the Future of Global Sport Governance in a Post Covid-19 World: Levelling the Field

            John Sugden and Jack Sugden


Part IV: Spectatorial and Participatory Aspects


19        Scottish Golf and Covid-19

            Fiona Skillen


20        Covid-19’s Impact on a Sports League: The XFL and the Progression of Sport Betting

            Rocco P. Porreca


21        Pandemic Mitigation and Communication Strategies During Local Sports Tournaments in Japan

            Fred Ariel Hernandez


22        The Mass Mobilization of Polish Football Fans in the Face of Covid-19: Duties of the Heart

            Michał Mazurkiewicz


23        Covid-19 and the Mobilization of Ultras in Croatia: From Hooligans to Community Heroes and Back?

            Benjamin Perasović, Marko Mustapić, Dino Vukušić and Andrej Ivan Nuredinović


24        Changing Landscape of Civic Engagement of Fans: Understanding the Ramifications of Covid-19 and the Absence of Face-to-Face Interaction in European Football

            Alex Gang


Part V: Sociological and Psychological Reflections


25        The Deprivation of Live Sports Broadcasts During Covid-19: Israeli Sports Fans During the Global Pandemic

            Ilan Tamir


26        Covid-19 in Indigenous Communities: Five Protective Factors of "Exercising" Sovereignty

            Kelsey Leonard, Natalie Welch and Alisse Ali-Joseph


27        The Influence of Sport on the Public’s Recognition of a Global Pandemic: Time to Get Real

            Zack P. Pedersen and Antonio S. Williams


28        Potential Benefits of Covid-19 Transition for Athletes: Unintended Consequences

            Theoklitos Karipidis and Jesse A. Steinfeldt


29        Patient Zero: Covid-19 and Rudy Gobert’s Reputational Crisis

            Braden Hale Bagley


30        From Positive Momentum to Economic Turmoil: The Influence of the Covid-19 Pandemic on Women’s Professional Football/Soccer in Denmark

            Kenneth Cortsen

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Paul M. Pedersen is Professor of Sport Management at Indiana University, USA, and founding editor of the International Journal of Sport Communication (IJSC).

Brody J. Ruihley is Associate Professor in the Department of Sport Leadership and Management at Miami University, USA.

Bo Li is Assistant Professor in the Department of Sport Leadership and Management at Miami University, USA.