1. Introduction: Sport, Power, and Diplomacy in the Twenty-First Century
2. Historical Foundations of Sports Diplomacy
3. Conceptual Frameworks of Sports Diplomacy
4. Sports Diplomacy among Great Powers
5. Resource Power, Prestige, and Sports Diplomacy in the Gulf
6. Sports Diplomacy of Small States
7. Transnational and Non-State Sports Diplomacy: Beyond the State
8. Emerging Arenas of Sports Diplomacy
9. Conclusion – Diplomacy in Sport: The Power of the Game in a World of Power
Biography
Simon Chadwick is a researcher, writer, academic, consultant, advisor, and speaker, whose work focuses on leading and managing in complex environments. His areas of expertise are in policy and strategy, international and global markets, as well as business and marketing. Chadwick has three decades of experience working in the global sport, event, and cultural industries, particularly in an Afro-Eurasian setting. He is a Professor of AfroEurasian Sport and advises several clients from across the world of sport. Simon has taught at several of the world’s most prestigious business schools, including Emlyon in France, IESE in Spain, Otto Beisheim in Germany, Tsinghua in China, COPPEAD in Brazil, Waseda in Japan, and UM6P in Morocco.
Ivan Tomić is a sports diplomacy researcher and lecturer at University North, Croatia, the University of Mostar, Bosnia and Herzegovina, and Alma Mater Europaea University in Maribor, Slovenia. He teaches courses in Sports Diplomacy, Media Relations in Sport, and Sports Management, and contributes to the Croatian Football Federation’s UEFA Pro Licence programme, specialising in strategic communication for elite coaches. Previously, Tomić served as Strategic Communications Adviser to GNK Dinamo Zagreb, where he developed the club’s first comprehensive communication strategy. He advises numerous athletes, sports organisations, and professional coaches on development strategies, branding, and strategic communication. His research focuses on soft power, nation branding, the geopolitics of sport, and the international image of small states.
