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Sports Finance and Management: Real Estate, Media, and the New Business of Sport book cover

3rd Edition

Sports Finance and Management Real Estate, Media, and the New Business of Sport

By Jason A. Winfree, Mark S. Rosentraub, Mackenzie Zondlak, Jeffrey Carr Copyright 2027
414 Pages 59 B/W Illustrations
by Taylor & Francis

414 Pages 59 B/W Illustrations
by Taylor & Francis

As the sports business continues to evolve, so does the field of Sport Finance and Management. The first edition of this book provided an in-depth exploration of the dynamic changes within the sports industry, including the interconnected financial relationships between teams and their associated businesses, the influence of fan loyalty, and the impact of sponsorships on team revenues.... Read more

1. Sports Finance and Economics Today

2. Ownership and the Emergence of Team Sports

3. Financial Statements, Revenues, and Costs

4. Placemaking, Sport Venues & The Fan Experience

5. Financing Sport Venues

6. Sports Venue & Asset-Anchored Real Estate Development

7. Media, Entertainment, and Sport Management

8. What Is A Team Worth?

9. Demand & The Sport Business: Customers’ Changing Expectations

10. Pricing Strategies

11. Capital Budgeting and Team Investments

12. League/NCAA Policies and Taxes

13. Facility Management: Public Authorities/Corporations and Real Estate Development

14. From Theory to Practice: Case Studies

Biography

Jason A. Winfree, PhD, is a Professor at the University of Idaho, Moscow, USA.

Mark S. Rosentraub, PhD, is the Bruce and Joan Bickner Endowed Professor of Sport Management, Emeritus, School of Kinesiology at the University of Michigan, Ann Arbor, USA.

Mackenzie P. Zondlak, MBA, is a Vice President at Morgan Stanley, New York, USA.

Jeffrey Carr, PhD, is a post-doctoral fellow at the Center for Sport & Policy, the University of Michigan.

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