This book introduces readers to emerging issues of sport innovation. The book focuses on the role of innovation in the sports context and how we can leverage opportunities that arise from networks and optimize resources by identifying where they are most effective. It helps to identify the conditions and procedures that emergent business ventures need to be formed.
The book is a useful reference for sports organizations, athletes and government organizations promoting the use of innovation to generate competitive advantage in the global marketplace.
Table of Contents
1. Sports Innovation Management: An Overview
2. Creativity and Innovation
3. Transformational Leadership
4. Innovative Marketing
5. Culture, Social and Sustainable Innovation
6. Open Innovation
7. Corporate Entrepreneurship
8. Technology Innovation
9. Future Directions for Sports Innovation Management
Vanessa Ratten is Associate Professor of Entrepreneurship and Innovation at the Department of Management and Marketing, La Trobe Business School, Australia.
"Sport is a global phenomenon engaging billions of people and generating billions in annual revenues. Sport is also characteristically entrepreneurial so the combination of this book around sport entrepreneurship and innovation and the wide variety of global perspectives on this topic is to be congratulated." — Karen Bill, Associate Dean, Research and Enterprise, University of Wolverhampton, UK
"Professor Vanessa Ratten's Sports Innovation Management is both timely and timeless. Sport organizations, athletes, and government entities promoting sport will benefit from this text. The book is a perfect blend of theory and practice with facts and figures to support its analysis. As a former NCAA college football player in the States who now teaches innovation and entrepreneurship in sport/entertainment, the book pulls on my heartstrings as it threads innovation from the athlete to sport management contexts." — Dr. C. Keith Harrison, Associate Professor and Associate Chair, DeVos Sport Business Management Program, College of Business Administration, University of Central Florida, USA, and Co-Founder, President and Chief Innovation Officer of ScholarBaller.org
'What Ratten does brilliantly in this book is to familiarize readers with the management and business perspective of sports innovation and describe relevant issues in this research area of sport management studies...this book provides a helpful contribution and expansion of the knowledge on innovation management in the sports management field. It is most suited for sport scholars with an interest for economics and business studies, as well as leaders in commercial sport organizations and sports businesses. [...] To summarize, this book provides a helpful contribution and expansion of the knowledge on innovation management in the sports management field. It is most suited for sport scholars with an interest for economics and business studies, as well as leaders in commercial sport organizations and sports businesses. Finally, broader perspectives on the social, organizational, practical and political aspects of sport innovation are needed in order to introduce readers to emerging issues in sport innovation research in a more general sense.' — Anne Tjønndal, Faculty of Social Science, Nord University
The full review is available at: http://idrottsforum.org/tjoann_ratten171219/