1st Edition
Sports Media History Culture, Technology, Identity
Introduction
Part I: Early influences, early developments
1. Curiosity shop, toy department, and beyond: The development of visual baseball journalism in Frank Leslie’s illustrated newspaper
Scott D. Peterson
2.The photo-finish and sport media
Jonathan Finn
3. Hawking kings of the diamond: How specialty sports magazines sold the national pastime, its stars, and its audience fables of manliness
Amber Roessner
4. Joe Louis: The first Black White hope
Mark A. Mederson
Chapter 5- Dizzying Up the Broadcast Booth: The Player-Broadcaster in the Early Years of Televised Baseball
Elizabeth O’Connell Gennari
Part II: Sports, media, and evolving identity issues
6. ‘Do tennis-girls make good wives?’: Exploring media representations of women’s sport in interwar Britain
Fiona Skillen
7. From base paths to bylines: Jackie Robinson’s prodigious career in journalism
Brian Carroll
8. Major League Baseball and the development of Spanish-language radio broadcasts
Patrick J. McConnell and Roberto Avant-Mier
9. Defying race ideology in the South: Print media’s role in the erosion of the unwritten rules in college basketball
Christie M. Kleinmann
10. Martin Luther King Jr. Day and the Super Bowl as a narrative for civil rights
Ralph E. Hanson
11. Martina Navratilova: Out in the (relative) open
William P. Cassidy
Part III: The global reach of sports and media’s influence
12. Sport journalism in wartime: Orders of worth and the Third Reich
Christian Tolstrup Jensen
13. Trapped in America: How the Masanori Murakami debacle redefined U.S.-Japan baseball relations
John Carvalho
14. Argentina in the Soccer World Cup Mexico 1971: A collaborative approach in building a theoretical landmark
Ildefonso Apelanz
15. For profit or for country? The Daily Mail and the Zola Budd affair
Toby C. Rider and Matthew P. Llewellyn
Part IV: A first look at emerging sports media history topics
16. Labor’s denial: A case study of how labor used the media and public relations to block the first NBA-ABA merger attempt
William Anderson
17. Clyde Lear and the Learfield Sports empire
John McGuire
18. Remembering NCAA v. Board of Regents: The Supreme Court foundation of a mediated college football cartel
Travis R. Bell
19. The ultimate value-added proposition: How fantasy sport evolved to accommodate the changing social needs of sports fans
Brody J. Ruihley, Andrew C. Billings, and Nick Buzzelli
20. Covering terror: The New York Times’ post-9/11 sports reporting
Timothy Mirabito and Robin Hardin
Biography
John Carvalho is a professor of journalism at Auburn University, USA. His academic career as a sports media historian has focused mainly on sports celebrities with strong media ties.






