1st Edition

Sports Media History Culture, Technology, Identity

Edited By John Carvalho Copyright 2021
    292 Pages 14 B/W Illustrations
    by Routledge

    292 Pages 14 B/W Illustrations
    by Routledge

    This research collection explores the ongoing interaction between sports, media, and society throughout important periods in history, from the nineteenth century to the present day. It examines both historical moments and broader trends in sports, with an emphasis on the media’s role.

    Encompassing a variety of research approaches and perspectives, the book looks at the individuals, mass media outlets and communication technologies that have affected societies on a global scale, including print, photography, broadcast (radio and television), Internet-based media, and public relations/marketing. It presents fascinating new case studies covering topics as diverse as sports journalism and the Third Reich, Argentina at the Mexico World Cup, post-9/11 sports reporting, Martina Navratilova and women’s tennis, the growth of fantasy sport, and the significance of Joe Louis and Jackie Robinson in the history of US sports reporting.

    This is essential reading for any researcher, student or media professional with an interest in the relationships between sports, culture, and society or in the history of media, culture, or technology.



    Part I: Early influences, early developments

    1. Curiosity shop, toy department, and beyond: The development of visual baseball journalism in Frank Leslie’s illustrated newspaper

    Scott D. Peterson

    2.The photo-finish and sport media

    Jonathan Finn

    3. Hawking kings of the diamond: How specialty sports magazines sold the national pastime, its stars, and its audience fables of manliness 

    Amber Roessner

    4. Joe Louis: The first Black White hope

    Mark A. Mederson

    Chapter 5- Dizzying Up the Broadcast Booth: The Player-Broadcaster in the Early Years of Televised Baseball

    Elizabeth O’Connell Gennari

    Part II: Sports, media, and evolving identity issues

    6. ‘Do tennis-girls make good wives?’: Exploring media representations of women’s sport in interwar Britain

    Fiona Skillen

    7. From base paths to bylines: Jackie Robinson’s prodigious career in journalism

    Brian Carroll

    8. Major League Baseball and the development of Spanish-language radio broadcasts

    Patrick J. McConnell and Roberto Avant-Mier

    9. Defying race ideology in the South: Print media’s role in the erosion of the unwritten rules in college basketball

    Christie M. Kleinmann

    10. Martin Luther King Jr. Day and the Super Bowl as a narrative for civil rights

    Ralph E. Hanson

    11. Martina Navratilova: Out in the (relative) open

    William P. Cassidy

    Part III: The global reach of sports and media’s influence

    12. Sport journalism in wartime: Orders of worth and the Third Reich

    Christian Tolstrup Jensen

    13. Trapped in America: How the Masanori Murakami debacle redefined U.S.-Japan baseball relations

    John Carvalho

    14. Argentina in the Soccer World Cup Mexico 1971: A collaborative approach in building a theoretical landmark

    Ildefonso Apelanz

    15. For profit or for country? The Daily Mail and the Zola Budd affair

    Toby C. Rider and Matthew P. Llewellyn

    Part IV: A first look at emerging sports media history topics

    16. Labor’s denial: A case study of how labor used the media and public relations to block the first NBA-ABA merger attempt

    William Anderson

    17. Clyde Lear and the Learfield Sports empire

    John McGuire

    18. Remembering NCAA v. Board of Regents: The Supreme Court foundation of a mediated college football cartel

    Travis R. Bell

    19. The ultimate value-added proposition: How fantasy sport evolved to accommodate the changing social needs of sports fans

     Brody J. Ruihley, Andrew C. Billings, and Nick Buzzelli

    20. Covering terror: The New York Times’ post-9/11 sports reporting

    Timothy Mirabito and Robin Hardin


    John Carvalho is a professor of journalism at Auburn University, USA. His academic career as a sports media historian has focused mainly on sports celebrities with strong media ties.