3rd Edition
Sports Media Reporting, Producing, and Planning
Biography
Brad Schultz specializes in broadcast news and sports and has written nine textbooks and authored nearly two dozen journal articles dealing mainly with sports broadcasting and how new technologies affect journalism practice. Schultz is the founding editor of the Journal of Sports Media, a scholarly journal that publishes twice yearly. He has produced several documentaries, including one which won a national Aurora Award in 2010. Before entering academia, Schultz spent 15 years in local television news and sports as an anchor, reporter, producer, news director, videographer and writer. He received a Ph.D. from Texas Tech University.
Ed Arke has over 30 years of broadcast experience including high school football and basketball play-by-play, college basketball and baseball, and as a sports anchor for Radio Pennsylvania. Dr. Arke holds an Ed.D. in Educational Leadership from Duquesne University and a M.S. in Communication from Shippensburg University. In addition, he serves as the NCAA Faculty Athletics Representative and a Professor of Communication at Messiah College. Dr. Arke is the Faculty Director of The Pulse: Messiah College’s Media Hub.
