1st Edition

Sports Media Transformation, Integration, Consumption

Edited By Andrew Billings Copyright 2011
    230 Pages
    by Routledge

    232 Pages
    by Routledge

    Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sports media content has influenced nearly every major technology innovation of the past several decades, chapters included herein assess existing scholarship while positing important future questions about the role sports media will play in the daily lives of sports fans worldwide. Contributions from well-known scholars are supplemented by work from younger researchers doing new work in this area.

    Developed for the Broadcast Education Association's Electronic Media Research series, this volume will be required reading for graduate and undergraduate students in media, communication, sociology, marketing, and sports management, and will serve as a valuable reference for future research in sports media.

    Chapter 1

    Keeping Score: Reflections and Suggestions for Scholarship on Sports and Media

    Chapter 2

    Theorizing the Sports-Television Dream Marriage: Why Sports Fit Television So Well

    Chapter 3

    The Power of a Fragmented Collective: Radical Pluralist Feminism and Technologies of the Self in the Sports Blogosphere

    Chapter 4

    Mocking the Fan for Fun and Profit: Sports Dirt, Fanship Identity, and Commercial Narratives

    Chapter 5

    Fair Ball?: Exploring the Relationship between Media Sports and Viewer Morality

    Chapter 6

    Sports Media: Beyond Broadcasting, Beyond Sports, Beyond Societies?

    Chapter 7

    Tweets and Blogs: Transformative, Adversarial, and Integrative Developments in Sports Media

    Chapter 8

    From Analysis to Aggression. The Nature of Fan Emotion, Cognition, and Behavior in Internet Sports Communities

    Chapter 9

    The Less You Say: An Initial Study of Gender Coverage in Sports on Twitter

    Chapter 10

    Sport, Identities, and Consumption: The Construction of Sport at ESPN.com

    Chapter 11

    Reaction Time: Assessing the Record and Advancing a Future of Sports Media Scholarship


    Andrew C. Billings holds the Ronald Reagan Chair of Broadcasting in the College of Communication at the University of Alabama. He studies sports communication and mass media, particularly focusing on the portrayal of identity within televised sport.