Sports Media: Transformation, Integration, Consumption (Hardback) book cover

Sports Media

Transformation, Integration, Consumption

Edited by Andrew C. Billings

© 2011 – Routledge

218 pages

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Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sports media content has influenced nearly every major technology innovation of the past several decades, chapters included herein assess existing scholarship while positing important future questions about the role sports media will play in the daily lives of sports fans worldwide. Contributions from well-known scholars are supplemented by work from younger researchers doing new work in this area.

Developed for the Broadcast Education Association's Electronic Media Research series, this volume will be required reading for graduate and undergraduate students in media, communication, sociology, marketing, and sports management, and will serve as a valuable reference for future research in sports media.

Table of Contents

Chapter 1: Keeping Score: Reflections and Suggestions for Scholarship on Sports and Media

Walter Gantz, Indiana University, USA

Chapter 2: Theorizing the Sports-Television Dream Marriage: Why Sports Fit Television So Well

Michael Real, Royal Roads University, Canada

Chapter 3: The Power of a Fragmented Collective: Radical Pluralist Feminism and Technologies of the Self in the Sports Blogosphere

Marie Hardin, Pennsylvania State University, USA

Chapter 4: Mocking the Fan for Fun and Profit: Sports Dirt, Fanship Identity, and Commercial Narratives

Lawrence A. Wenner, Loyola Marymount University, USA

Chapter 5: Fair Ball: Exploring the Relationship between Media Sports and Viewer Morality

Arthur A. Raney, Florida State University, USA

Chapter 6: Sports Media: Beyond Broadcasting, Beyond Sports, Beyond Societies?

David Rowe, University of Western Sydney, Australia

Chapter 7: Tweets and Blogs: Transformative, Adversarial, and Integrative Developments in Sports Media

Jimmy Sanderson, Arizona State University, USA and Jeffrey W. Kassing, Arizona State University, USA

Chapter 8: Instant Replay: From Analysis to Aggression. The Nature of Fan Emotion, Cognition, and Behavior in Internet Sports Communities

Lance Porter, Louisiana State University, USA; Chris Wood, JWA Communications, USA, and Vince Benigni, College of Charleston, USA

Chapter 9: The Less You Say: An Initial Study of Gender Coverage in Sports on Twitter

Lauren Reichart Smith, Auburn University, USA

Chapter 10: Sport, Identities, and Consumption: The Construction of Sport at

Lindsey J. Meân, Arizona State University, USA

Chapter 11: Reaction Time: Assessing the Record and Advancing a Future of Sports Media Scholarship

Andrew C. Billings, Clemson University, USA

Appendix: Contributions to Sports Media Scholarship: A Comprehensive Reference List

About the Editor

Andrew C. Billings arrived at the University of Alabama in 2011, where he assumed the role of the Ronald Reagan Chair of Broadcasting. He is the author of six books, including Olympic Media: Inside the Biggest Show on Television (Routledge, 2008). Additionally, he is also the author of over 50 refereed journal articles and book chapters and his work has won numerous awards from organizations such as the National Communication Association and the Broadcast Education Association. His work in the classroom at Clemson University also earned him many teaching awards. He has consulted with many sports media agencies and is a past holder of the Invited Chair of Olympism at the Autonomous University of Barcelona.

About the Series

Electronic Media Research Series

In 2008, the Broadcast Education Association initiated a new program promotion original research. The result was the creation of the BEA Research Symposium and publications. The purpose of the BEA Symposium is as a catalyst for future research. It honors leading scholars of the discipline and features their work along with new and upcoming scholarship. The Electronic Media Research Series was established in 2010. Along with the BEA Research Symposium Series, this series provides keystone research texts for those researching with the discipline. It will bring the reader up to-date relative to the topics and it reflect the current work within the field as well as providing a comprehensive bibliography and index, facilitating further research.

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Subject Categories

BISAC Subject Codes/Headings:
SPORTS & RECREATION / Sociology of Sports