1. How it all got started
2. Getting started and building contacts/volunteerism: Networking, listening, showing up, and most importantly GSD!
3. Reading, writing, and speaking—and not just in English: Walking the walk and talking the talk
4. Now pitching … building bridges, not walls … : No mediums should be rare when selling sizzle or steak
5. Communicating in the collegiate environment: SID is not just the name of the accounting teacher
6. Working with a professional team: The grind of the endless season
7. Working with an individual sport and athlete: There’s no "I" in team, but there is a "me"
8. The league communications office: Making the 300-pound gorilla warm and fuzzy
9. Social media and "connecting you to your world"
10. The press conference: If it ain’t catered it ain’t journalism
11. Crisis management: A little foresight and planning can go a long way
12. Expanding beyond your limits … understanding and embracing global storytelling … : The meat is not proportional to the size of the cheese
13. Influence, reach, relevance, framing … finding the blue ocean and swimming for storytelling success …
14. Timeless and noteworthy: Best practices in storytelling to be admired, emulated, and built upon
Biography
Joe Favorito is a leading consultant in strategic communications, marketing, social media, and public relations and an Adjunct Professor in the School of Professional Studies at Columbia University, USA. Joe runs a widely respected blog on sports marketing and publicity (joefavorito.com) and publishes a weekly industry newsletter with over 540,000 subscribers in over 25 countries.
