© 2017 – Routledge
160 pages | 6 B/W Illus.
Business as usual is ancient history. Large corporations, small businesses, entrepreneurs, and even CEOs and politicians must make the move from simply selling a product or service to delivering a mind-blowing customer experience. They have to learn to play at the level athletes and entertainers call stadium status.
Stadium status is that elusive place every coach, athlete, entertainer, and performer strives to reach. It’s moving from being an opening act to the headliner, from performing on a small stage to the greatest stage in the largest venue possible: a sold out stadium. Everything starts from humble beginnings; talent and work ethic might get you in the game, but stadium status takes strategy – and that starts with a vision.
John Brubaker shares his personal experiences as a successful radio personality, coach, and executive consultant, and reveals the strategies employed by country musicians, teams, and brands to build their fan base and separate themselves from the competition. He explains exactly how readers can implement these same tactics to achieve better results in their own endeavors. Stadium Status’ real-world examples demonstrate that gaining a fresh perspective and applying ideas from outside your industry are what will truly elevate your performance.
"Coach Bru views leadership performance through a very different lens, which is why we like to bring him in to speak to our organization. Stadium Status is indeed a unique perspective that will help you take your game to the next level."
-Clint Hurdle, Manager, Pittsburgh Pirates
"Buy this book and study it before your competition does."
-Troy Coleman, Hick Hop Innovator & Visionary
"Lots of people talk about achieving "stadium status"; Coach Bru truly defines it. His strategies and real life examples show you how to set the bar high – and keep it there."
–Granger Smith, Country Music Singer/Songwriter
"This is the most bold, original and enjoyable book on entrepreneurship to come out in my lifetime."
– Jeff Andrulonis, Chairman/CEO, Colonial Media + Entertainment
"As a peak performance coach I’ve worked with thousands of championship coaches and athletes in professional, collegiate and Olympic stadiums so I can tell you this book is nothing short of incredible. Stadium Status should be in every CEO’s and entrepreneur’s library as the go-to resource for achieving peak performance in business and life."
– Brian Cain, Peak Performance Coach and #1 Best Selling Author
"If the devil is in the details, Coach Bru has written one hell of a book."
-Earl Dibbles Jr., Country Music Singer
Part I VISION
Chapter 1 #StadiumStatus
Chapter 2 Be the First Believer
Chapter 3 Your Golden Ticket
Chapter 4 A Rising Tide
Chapter 5 Fearless Authenticity
Chapter 6 Your Ego Is Not Your Amigo
Part II EXECUTION
Chapter 7 Everyone Recruits
Chapter 8 No Small Stages
Chapter 9 Game Changer
Chapter 10 Chase Excellence
Chapter 11 Satisfaction Guaranteed
Chapter 12 Put Your Fans on Speed Dial
Chapter 13 Your Tour Bus
Chapter 14 Shock and Awe
Part III CONNECTION
Chapter 15 Focus on Your Fanatics
Chapter 16 Low Tech, High Touch
Chapter 17 Let the Low Ride Go
Chapter 18 Making Up When You Mess Up
Chapter 19 On Tour
Chapter 20 Chemistry
Chapter 21 Your Front Row Seats
Chapter 22 Presence
Chapter 23 Yours Versus Theirs
Conclusion The Secret Location of Stadium Status
Stadium Status Resources
About the Author