Start Right in E-Business: 1st Edition (Paperback) book cover

Start Right in E-Business

1st Edition

By Bennet Lientz, Kathryn Rea

Routledge

352 pages

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Paperback: 9780124499775
pub: 2000-09-11
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Hardback: 9781138418790
pub: 2017-08-15
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Description

E-business occurs when a company has established critical business procedures and activities to support e-commerce transactions. Using this definition, e-commerce is part of e-business--a company needs e-commerce to implement e-business. Utilizing e-commerce, however, does not mean that a company has transformed into an e-business. E-business is implemented only when a company changes its internal procedures to take advantage of the e-commerce technologies.
Interest in the evolution ("e-volution") of e-commerce into e-business is a growth field. With the early November announcement that GM and Ford were forming online marketplaces for their suppliers, they placed themselves at the center of new e-business ecosystems that will transform their entire way of doing business. Many firms are increasingly discovering opportunities to move away from simply selling products on the Internet to being able to reinvent their conventional supply chains (as in the auto makers' case) and to being able to offer custom-built products (as Dell Computers does now).

Table of Contents

Introduction.
Your E-Business Implementation Roadmap.
Action 1: Understand Your Business.
Action 2: Select the Activities for E-Business.
Action 3: Assess E-Business Trends and Competition.
Action 4: Set Your Technology Direction for E-Business.
Action 5: Collect Information for E-Business.
Action 6: Analyze Information for E-Business.
Define Your New E-Business Transactions and Workflow.
Action 8: Define and Measure E-Business Success.
Action 9: Develop Your E-Business Implementation Strategy.
Action 10: Perform Your E-Business Marketing Activities.
Action 11: Plan Your E-Business Implementation.
Action 12: Execute Your E-Business Implementation.
Action 13: Followup After Your E-Business Implementation.
E-Business Implementation and Operations Outsourcing.
Address Specific E-Business Implementation Issues.

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS041000
BUSINESS & ECONOMICS / Management
COM005000
COMPUTERS / Enterprise Applications / General
COM021000
COMPUTERS / Database Management / General
COM030000
COMPUTERS / System Administration / Storage & Retrieval
COM060000
COMPUTERS / Internet / General
SCI070000
SCIENCE / Life Sciences / Zoology / General
TEC009060
TECHNOLOGY & ENGINEERING / Industrial Engineering