1st Edition
Statistical Methods for Communication Studies
1. Introduction
2. Measurement Fundamentals
3. SPSS and Excel
4. Data Visualization
5. Describing Data
6. Normality And Outliers
7. The Research Process
8. Correlation
9. Simple Linear Regression
10. Multiple Regression
11. t-Tests
12. Analysis of Variance (Anova)
13. Multiple Analysis of Variance (Manova)
14. Analysis And Multiple Analysis of Covariance (Ancova And Mancova)
15. Repeated Measures
16. Chi-Square (□□²)
17. Reliability Analysis
18. Exploratory Factor Analysis
19. Principal Components Analysis
20. Confirmatory Factor Analysis
Biography
Stephen M. Croucher is a professor in the Department of Communication at Clemson University, U.S.A. He studies organizational and intercultural communication. He has authored more than 130 journal articles and authored/co-edited more than 15 books. He has served as the editor of the Journal of Intercultural Communication Research, Speaker & Gavel, and the Review of Communication, and is editor-elect for Communication Monographs. He is a fellow of the International Communication Association and president of the World Communication Association.
Stephanie Kelly is a professor of data and communication at North Carolina A&T State University, U.S.A. Her research focuses on presence variables such as immediacy, credibility, and solidarity in workplace, educational, and technology-mediated contexts. She has published over 100 peer-reviewed articles in journals such as Communication Education, Communication Quarterly, and the International Journal of Business Communication. She currently serves as editor-elect of the Review of Communication.
Cheng Zeng is an associate professor in the Department of Communication at North Dakota State University, U.S.A. His research focuses on organizational communication phenomena, including organizational dissent, assimilation, and workplace freedom of speech across diverse cultural contexts. His work has been published in well-regarded communication journals such as the Journal of Communication Management, Journal of Strategic Communication, and Communication Studies.
