2nd Edition

Step-by-Step QFD Customer-Driven Product Design, Second Edition

By John Terninko Copyright 1997
    240 Pages
    by CRC Press

    240 Pages
    by CRC Press

    Wouldn't it be great if you could design a product with the customer in mind - right from the very start? Well, now there's a way: Quality Function Development, or QFD, translates the needs of the consumer directly into the design and development of new products and services. By focusing on customer needs and incorporating them into every phase of the manufacturing process, it eliminates waste and improves customer satisfaction. And that means increased sales, greater profits, and a bigger share of the market.

    Step-by-Step QFD is a practical, hands-on guide to implementing QFD at any organization. Written by an expert in the field, it shoes how the intensive study of consumer needs can be used to help you dramatically outperform the competition. In fact, the strategies outlined in this book have already met with great success at a number of corporations both within and outside of the United States. This workbook includes a case study of QFD in action, 34 helpful workshops, and an analysis of the synergy between QFD, TRIZ, and Taguchi. So whether you're a QFD trainer, project manager, design engineer, or manufacturer, Step-by-Step QFD will show you how to let one voice drive your entire design process - the customer's!

    INTRODUCTION
    The Role of the Customer in Design
    Going to the Gemba and a Successful QFD Project
    One Matrix and the Gemba Recapture a Lost Market
    A QFD Application with Depth
    Preparing for QFD
    QFD and Increased Efficiency
    FLOW OF ANALYSIS IN STEP-BY-STEP QFD
    Sequential Design
    Concurrent Design
    Product Design Process
    The Major Steps
    Developing a Design Process
    Developing the Critical Process
    Responsibility for the Critical Process
    Identifying Critical Tasks
    Responsibility for the Critical Process
    The Product Design Process Chart
    PRIORITY OF CUSTOMER SEGMENTS
    Customer Segments
    Measurement
    Ranking
    The Analytic Hierarchy Process (AHP)
    UNDERSTANDING YOUR CUSTOMER
    Voice of the Customer
    Context of Application
    Expanding the Verbatim Response
    Sorting Customer Data
    Affinity Diagrams
    Kano Model
    The Tree and Prioritizing Demand Quality
    CUSTOMER VOICE INTO DESIGN TEAM VOICE
    Overview
    Demanded Quality
    Quality Planning Table (part 1)
    Quality Planning Table (part 2)
    Some Added Thoughts
    Performance Measures
    Identifying Performance Measure Conflicts
    Multiple Customers
    A BETTER WAY TO MEASURE QUALITY
    Introduction
    How to Measure Quality
    Loss Function
    NEW DESIGN CONCEPTS
    Pugh's Selection and the Design Process
    Analysis of Design Options
    Creating New Concepts
    THEORY OF INVENTIVE PROBLEM SOLVING
    The History of TRIZ
    Degree of Inventiveness
    Patterns of Inventions
    Normal Problem Solving Process
    Technical Contradictions
    Contradiction Table
    VOICE OF CUSTOMER TO MANUFACTURING
    Linking the Customer to Manufacturing
    Manufacturing Process Flow
    QFD vs. Manufacturing Perspective
    Acceptance Matrix
    Manufacturing Process Flow
    ROBUST DESIGN IN MANUFACTURING
    Robust Design
    QFD: Manufacturing Deployment
    Finding the Best Operating Conditions
    Reducing Variation
    Dynamic Applications
    Summary for Robust Design
    ADMONITIONS
    Leadership and Project Selection
    Group Dynamics
    Common Pitfalls and Errors
    QFD and Your Organization's Future
    INDEX

    Biography

    Terninko, John

    "We've been using Step-by-Step QFD in two companies with much success on the shop floor. It's a marvelous book that is sure to have a major impact on the future of American manufacturing."
    Lawrence P. Sullivan, Director, Partnership 2000

    "I have successfully used the QFD process in our day-to-day business activities. The QFD process is a practical, useful, and efficient method for making project decisions."
    Gregory T. Piserchia, Market Development Manager, 3M Electronic Products Division

    "Effective, easy, expedient! Fill-in-the-blank workbook format customizes and reinforces learning. Reduces the need for expensive consultants to help implement."
    Karen Tate, President, TGTG


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