2nd Edition
Step-by-Step QFD Customer-Driven Product Design, Second Edition
Wouldn't it be great if you could design a product with the customer in mind - right from the very start? Well, now there's a way: Quality Function Development, or QFD, translates the needs of the consumer directly into the design and development of new products and services. By focusing on customer needs and incorporating them into every phase of the manufacturing process, it eliminates waste and improves customer satisfaction. And that means increased sales, greater profits, and a bigger share of the market.
Step-by-Step QFD is a practical, hands-on guide to implementing QFD at any organization. Written by an expert in the field, it shoes how the intensive study of consumer needs can be used to help you dramatically outperform the competition. In fact, the strategies outlined in this book have already met with great success at a number of corporations both within and outside of the United States. This workbook includes a case study of QFD in action, 34 helpful workshops, and an analysis of the synergy between QFD, TRIZ, and Taguchi. So whether you're a QFD trainer, project manager, design engineer, or manufacturer, Step-by-Step QFD will show you how to let one voice drive your entire design process - the customer's!
The Role of the Customer in Design
Going to the Gemba and a Successful QFD Project
One Matrix and the Gemba Recapture a Lost Market
A QFD Application with Depth
Preparing for QFD
QFD and Increased Efficiency
FLOW OF ANALYSIS IN STEP-BY-STEP QFD
Sequential Design
Concurrent Design
Product Design Process
The Major Steps
Developing a Design Process
Developing the Critical Process
Responsibility for the Critical Process
Identifying Critical Tasks
Responsibility for the Critical Process
The Product Design Process Chart
PRIORITY OF CUSTOMER SEGMENTS
Customer Segments
Measurement
Ranking
The Analytic Hierarchy Process (AHP)
UNDERSTANDING YOUR CUSTOMER
Voice of the Customer
Context of Application
Expanding the Verbatim Response
Sorting Customer Data
Affinity Diagrams
Kano Model
The Tree and Prioritizing Demand Quality
CUSTOMER VOICE INTO DESIGN TEAM VOICE
Overview
Demanded Quality
Quality Planning Table (part 1)
Quality Planning Table (part 2)
Some Added Thoughts
Performance Measures
Identifying Performance Measure Conflicts
Multiple Customers
A BETTER WAY TO MEASURE QUALITY
Introduction
How to Measure Quality
Loss Function
NEW DESIGN CONCEPTS
Pugh's Selection and the Design Process
Analysis of Design Options
Creating New Concepts
THEORY OF INVENTIVE PROBLEM SOLVING
The History of TRIZ
Degree of Inventiveness
Patterns of Inventions
Normal Problem Solving Process
Technical Contradictions
Contradiction Table
VOICE OF CUSTOMER TO MANUFACTURING
Linking the Customer to Manufacturing
Manufacturing Process Flow
QFD vs. Manufacturing Perspective
Acceptance Matrix
Manufacturing Process Flow
ROBUST DESIGN IN MANUFACTURING
Robust Design
QFD: Manufacturing Deployment
Finding the Best Operating Conditions
Reducing Variation
Dynamic Applications
Summary for Robust Design
ADMONITIONS
Leadership and Project Selection
Group Dynamics
Common Pitfalls and Errors
QFD and Your Organization's Future
INDEX
"We've been using Step-by-Step QFD in two companies with much success on the shop floor. It's a marvelous book that is sure to have a major impact on the future of American manufacturing."
Lawrence P. Sullivan, Director, Partnership 2000
"I have successfully used the QFD process in our day-to-day business activities. The QFD process is a practical, useful, and efficient method for making project decisions."
Gregory T. Piserchia, Market Development Manager, 3M Electronic Products Division
"Effective, easy, expedient! Fill-in-the-blank workbook format customizes and reinforces learning. Reduces the need for expensive consultants to help implement."
Karen Tate, President, TGTG
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