Step-by-Step QFD: Customer-Driven Product Design, Second Edition, 2nd Edition (Paperback) book cover

Step-by-Step QFD

Customer-Driven Product Design, Second Edition, 2nd Edition

By John Terninko

CRC Press

240 pages

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Paperback: 9781574441109
pub: 1997-07-31
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Description

Wouldn't it be great if you could design a product with the customer in mind - right from the very start? Well, now there's a way: Quality Function Development, or QFD, translates the needs of the consumer directly into the design and development of new products and services. By focusing on customer needs and incorporating them into every phase of the manufacturing process, it eliminates waste and improves customer satisfaction. And that means increased sales, greater profits, and a bigger share of the market.

Step-by-Step QFD is a practical, hands-on guide to implementing QFD at any organization. Written by an expert in the field, it shoes how the intensive study of consumer needs can be used to help you dramatically outperform the competition. In fact, the strategies outlined in this book have already met with great success at a number of corporations both within and outside of the United States. This workbook includes a case study of QFD in action, 34 helpful workshops, and an analysis of the synergy between QFD, TRIZ, and Taguchi. So whether you're a QFD trainer, project manager, design engineer, or manufacturer, Step-by-Step QFD will show you how to let one voice drive your entire design process - the customer's!

Reviews

"We've been using Step-by-Step QFD in two companies with much success on the shop floor. It's a marvelous book that is sure to have a major impact on the future of American manufacturing."

Lawrence P. Sullivan, Director, Partnership 2000

"I have successfully used the QFD process in our day-to-day business activities. The QFD process is a practical, useful, and efficient method for making project decisions."

Gregory T. Piserchia, Market Development Manager, 3M Electronic Products Division

"Effective, easy, expedient! Fill-in-the-blank workbook format customizes and reinforces learning. Reduces the need for expensive consultants to help implement."

Karen Tate, President, TGTG

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Table of Contents

INTRODUCTION

The Role of the Customer in Design

Going to the Gemba and a Successful QFD Project

One Matrix and the Gemba Recapture a Lost Market

A QFD Application with Depth

Preparing for QFD

QFD and Increased Efficiency

FLOW OF ANALYSIS IN STEP-BY-STEP QFD

Sequential Design

Concurrent Design

Product Design Process

The Major Steps

Developing a Design Process

Developing the Critical Process

Responsibility for the Critical Process

Identifying Critical Tasks

Responsibility for the Critical Process

The Product Design Process Chart

PRIORITY OF CUSTOMER SEGMENTS

Customer Segments

Measurement

Ranking

The Analytic Hierarchy Process (AHP)

UNDERSTANDING YOUR CUSTOMER

Voice of the Customer

Context of Application

Expanding the Verbatim Response

Sorting Customer Data

Affinity Diagrams

Kano Model

The Tree and Prioritizing Demand Quality

CUSTOMER VOICE INTO DESIGN TEAM VOICE

Overview

Demanded Quality

Quality Planning Table (part 1)

Quality Planning Table (part 2)

Some Added Thoughts

Performance Measures

Identifying Performance Measure Conflicts

Multiple Customers

A BETTER WAY TO MEASURE QUALITY

Introduction

How to Measure Quality

Loss Function

NEW DESIGN CONCEPTS

Pugh's Selection and the Design Process

Analysis of Design Options

Creating New Concepts

THEORY OF INVENTIVE PROBLEM SOLVING

The History of TRIZ

Degree of Inventiveness

Patterns of Inventions

Normal Problem Solving Process

Technical Contradictions

Contradiction Table

VOICE OF CUSTOMER TO MANUFACTURING

Linking the Customer to Manufacturing

Manufacturing Process Flow

QFD vs. Manufacturing Perspective

Acceptance Matrix

Manufacturing Process Flow

ROBUST DESIGN IN MANUFACTURING

Robust Design

QFD: Manufacturing Deployment

Finding the Best Operating Conditions

Reducing Variation

Dynamic Applications

Summary for Robust Design

ADMONITIONS

Leadership and Project Selection

Group Dynamics

Common Pitfalls and Errors

QFD and Your Organization's Future

INDEX

Subject Categories

BISAC Subject Codes/Headings:
BUS053000
BUSINESS & ECONOMICS / Quality Control
TEC020000
TECHNOLOGY & ENGINEERING / Manufacturing