1st Edition
Storymaking and Organizational Transformation How the Co-creation of Narratives Engages People for Innovation and Transformation
134 Pages
41 B/W Illustrations
by
Routledge
134 Pages
41 B/W Illustrations
by
Routledge
134 Pages
41 B/W Illustrations
by
Routledge
Also available as eBook on:
In a world undergoing continuous change, organizations find themselves facing the challenge of how to keep innovating to stay competitive. Inside any organization, people are the cornerstone on which innovation rests and builds, yet it is ever more difficult to engage everyone in designing their organization. This book explores and discusses how employees can be engaged digitally to assist... Read more
1. Introduction; 2. The Role of Stories in Management; 3. The Research Approach; 4. The Transformation Stories; 5. Insights from the research; 6. Conclusions; What Is IDeaLs?
Biography
Tommaso Buganza, Joseph Press, Daniel Trabucchi, Roberto Verganti, Federico Paolo Zasa
