Transmedia is a practical primer on the conceptualization, structuring, writing, execution, management, and marketing of a transmedia property that exists in multiple forms of media and shares a single interwoven story. Thus far, creatives and producers have focused on single areas of production—motion pictures, television, or video games. For those who are going to participate in or supervise the creation of a transmedia property, a minimum understanding of all the important media is required. Transmedia provides readers with the solid foundation they need.
For anyone interested in transmedia storytelling this book is a fantastic starting point -- stimulating, observant, and insightful. It's a panoramic view of this fascinating new arena of storytelling. - Carlton Cuse, Writer/Executive Producer/Showrunner LOST, BATES MOTEL
"Storytelling Across Worlds" acknowledges that, increasingly, all media is transmedia. As part of working in television, I've found myself creating webisodes, podcasts, games, comic books, motion comics, short stories, fictionalized twitter feeds and web sites set within the parent shows' fictional worlds. This book draws on contemporary examples to provide perspective on this huge, and somehow still growing, creative world. Any book would be challenged to get its arms around a topic that is defined by its unconstrained scope. This one grabs transmedia in a mighty hug and doesn't let go. - Jane Espenson, Television writer/producer: Buffy The Vampire Slayer, Battlestar Galactica, Once Upon A Time, Husbands
How often in life have you been warned that "there are rules"? Storytelling Across Worlds delightfully dispenses with antiquated narrative limitations by throwing open the endless possibilities of sophisticated narrative through transmedia storytelling as the actual, practical bedrock of modern entertainment. With this book, the authors have crafted an elegant and masterful dissection of narrative’s new world order. - Vlad Woylnetz, President of Production, Cineflix, Executive Producer Torchwood, Executive in Charge of Production Mad Men, Breaking Bad & Walking Dead