1st Edition

Storytelling for Sustainability Deepening the Case for Change

By Jeff Leinaweaver Copyright 2015
102 Pages
by Routledge

95 Pages
by Routledge

Storytelling is an ancient practice and a priceless skill. For sustainability practitioners who want to be more strategic and have more influence in shaping a better world, it is a crucial skill to master.In this short guide, veteran sustainability strategist and storyteller Jeff Leinaweaver shows you which ways of storytelling "transmit resonance" and lead to success and which lead to failure.You... Read more
AbstractAbout the AuthorAcknowledgmentsIntroduction1. What Makes a Story a Story2. Story as Maps and Mystery3. The Organization as Storytelling Animal4. Breaking the Routine: Story as Habit5. Practicing Destiny: What’s Your Sustainability Story?ReferencesImage Credits

Biography

Jeff Leinaweaver