Storytelling for Sustainability: Deepening the Case for Change, 1st Edition (Paperback) book cover

Storytelling for Sustainability

Deepening the Case for Change, 1st Edition

By Jeff Leinaweaver


95 pages

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Paperback: 9781910174500
pub: 2015-05-07
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eBook (VitalSource) : 9781351274166
pub: 2017-09-08
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Storytelling is an ancient practice and a priceless skill. For sustainability practitioners who want to be more strategic and have more influence in shaping a better world, it is a crucial skill to master.In this short guide, veteran sustainability strategist and storyteller Jeff Leinaweaver shows you which ways of storytelling "transmit resonance" and lead to success and which lead to failure.You will learn techniques for using storytelling to attract attention and get better results, whether you are communicating statistics and priorities, advocating for change, organizing stakeholders, or building an authentic brand and community.Storytelling for Sustainability offers a comprehensive primer on storytelling and a range of insights and practical exercises, including: the failure of the sustainability story, discovering your passionate fact, your convenience story, reverse storyboarding, and what’s my storyline?

Table of Contents

AbstractAbout the AuthorAcknowledgmentsIntroduction1. What Makes a Story a Story2. Story as Maps and Mystery3. The Organization as Storytelling Animal4. Breaking the Routine: Story as Habit5. Practicing Destiny: What’s Your Sustainability Story?ReferencesImage Credits

About the Series


DōShorts are a collection of concise, high-quality books for professionals, including a guide to the circular economy, the use of digital media in brand-builidng, integrated reporting, and how-to guides on producing a sustainability report, measuring a building's energy use, and valuing natural and social capital. They address one sustainability challenge at a time and can be read in 90 minutes. We aim to make those 90 minutes deliver value on a par with an expert seminar or master class.

The collection includes practical how-to guides as well as framework pieces and business briefings that give an expert overview of cutting edge developments in a wide range of fields.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Business Communication / General
BUSINESS & ECONOMICS / Business Ethics
BUSINESS & ECONOMICS / Strategic Planning