Since the early 2000s, storytelling as a means of managerial communication has been increasingly advocated, with a focus on the management practices of leadership, change and organizational culture. Most research on storytelling in management practice derives from practitioner experience, but little is known about the specific dynamics behind storytelling as a tool for managerial communication.
This book derives from one of the first research studies into storytelling in management practice, which sought to evaluate the assumed, but not necessarily proven, effectiveness of storytelling as a management tool. Building on existing theories of narrative and storytelling in organizations, the book explores how managers use storytelling in their daily practice, revealing that it can be employed both, purposively - like a tool, and perceptively - spontaneously and intuitively. The book explains that storytelling has different functions in management practice at different levels of the organization, such as:
Aided by a wealth of interviews and case studies, Storytelling in Management Practice reveals an analysis of the dynamic relationship between story, storyteller, audience and organizational context. As such, it will be useful for students and researchers working across a variety of sub-disciplines, including: leadership, organizational behaviour and business communication.
1. Introduction 2. Storytelling in Management Practice: Definitions, Rhetoric, Assumptions 3. Theoretical Foundations and Conceptualizations of Storytelling in Management Practice 4. Storytelling at the Macro Level: Constructing the Organization 5. Storytelling at the Meso Level: Sense Making in Organizations 6. Storytelling at the Micro Level: Weaving or Weakening the Organization's Social Fabric 7. Dynamics of Storytelling in Management Practice 8. Conclusion
Management, Organizations and Society represents innovative work grounded in new realities; addressing issues crucial to an understanding of the contemporary world. This is the world of organized societies, where boundaries between formal and informal, public and private, local and global organizations have been displaced or vanished along with other nineteenth century dichotomies and oppositions. Management, apart from becoming a specialised profession for a growing number of people, is an everyday activity for most members of modern societies. Management, Organizations and Society will address these contemporary dynamics of transformation in a manner that transcends disciplinary boundaries, with work which will appeal to researchers, students and practitioners alike.