1st Edition

Storytelling in Organizations

208 Pages

by Routledge

328 Pages

by Routledge

208 Pages

by Routledge

Also available as eBook on:

Taylor & Francis eBooks
(Institutional Purchase)Opens in new tab or window

Description

This book is the story of how four busy executives, from different backgrounds and perspectives, were surprised to find themselves converging on the idea of narrative as a valuable lens for understanding and managing organizations. The authors describe the power of narrative and storytelling in their own experience working on knowledge management, change management, and innovation strategies... Read more

1. How We Got into Storytelling

2. Storytelling in Organizations: Larry Prusak

3. Narrative as a Knowledge Medium: John Seely Brown

4. Storytelling to Ignite Change: Steve Denning

5. Storytelling in Making Educational Videos: Katalina Groh

6. The Prospects for Narrative and Storytelling: Steve Denning