1st Edition
Strategic Airline Retailing and Solutions From Offers to Fulfillment to Loyalty
By Nawal K. Taneja
Copyright 2024
254 Pages
24 B/W Illustrations
by
Routledge
254 Pages
24 B/W Illustrations
by
Routledge
Also available as eBook on:
While airlines have been looking into the next generation of retailing practices for several years, developments since the beginning of 2020 have accelerated the need to take retailing to a new paradigm. A singular focus now is the ever-changing demands of the current and next generation of customers and employees and managing their values. Examples of customer needs include a mobile-first... Read more
List of Illustrations
About the Author
Forewords
- Introduction
- Managing challenges to retailing air travel solutions
- Developing solution mindsets for offers, fulfillment, and loyalty
- Revitalizing the airline product-brand-distribution-loyalty relationship
- Teaming up with airports to create optimal outcomes
- Building new capabilities to seize new opportunities
- Transforming to be ahead of opportunities
- Thought leadership pieces
- Vijay Anand, Worldwide Sales & Distribution, VP Travel & Transportation – Asia Pacific and Global T&T Partner Ecosystem Leader, IBM
- Ashraf Mohd Baytam, Manager, Global Business Travel, Emirates Airline
- Frank Bush, Senior Partner, Industry Consulting, Teradata
- Pierre Charbonneau, Director, Service Delivery & Coordination, Aéroports de Montréal
- Henry Coles, Head of Alliances, Virgin Australia
- Michael F. Hemsey, President & CEO, Tricycle Marketing
- Evan Konwiser, Chief Marketing & Strategy Officer, American Express Global Business Travel
- Julie Kyse, Vice President, Global Air Partnerships, Expedia Group
- Massimo G. Morin, Head Worldwide Business Development, Travel and Hospitality Solutions, Amazon Web Services (AWS)
- Kadir Özgür Oğuz, Founder & CEO, Further.Network
- Oana Savu, Chief Strategy Officer, and Nick Ashton, Head of Partnerships & Industry Affairs, Dohop
- Kristen Schilling-Gonzales, Vice President, Planning, Allegiant Travel Company
- Cyril Tetaz, Executive Vice President Altéa, Airlines, AmadeusICyril Tetaz, Executive Vice President Altéa, Airlines, Amadeus
Index
Biography
Nawal K. Taneja, whose experience in the aviation industry spans more than five decades, has worked for and advised worldwide major airlines and related aviation C-Suites and their Boards. He is a Fellow of the Royal Aeronautical Society of Great Britain. He currently serves as an Executive-in-Residence at both the Fisher College of Business and the College of Engineering at the Ohio State University.
