© 2012 – Routledge
In the last few years, competition has become increasingly more complex, variable and dynamic, as can be seen in phenomena like globalization and technological acceleration. To cope with the dynamism and uncertainty of competition, enterprises need capabilities that enable them to respond to competition, as well as to improve their analytical skills and knowledge in order to better manage new strategic projects.
Strategic analysis uses both quantitative and qualitative tools to understand both competitive contexts and available company resources. In Strategic Analysis: Processes and Tools, author Andrea Beretta Zanoni develops a theory of strategic analysis and offers models for the application of strategic analysis tools during all phases of the process including planning and decision-making, the development of control, and the formulation of a strategic diagnosis.
Introduction 1. Planning Strategy 2. Quantitative Tools of Strategic Analysis 3. Qualitative Tools of Strategic Analysis 4. The Competitive Structure 5. Scenario Analysis 6. Competitive Analysis 7. Analysis of Impacts
Concerned primarily with responses to external issues such as in understanding customers' needs and responding to competitive forces, strategic management is dynamic, defining the decisions that provide overall direction and objectives to an organization. This series explores, develops and critiques the numerous models and frameworks designed to assist in strategic decision making in internal and external environments. It publishes scholarly research in all methodologies and perspectives that comprise the discipline, and welcomes diverse multi-disciplinary research methods, including qualitative and quantitative studies, conceptual and computational models.