1. CEOs as Strategic Communicators
2. Stakeholders and Publics of CEO Communication
3. Building Relationships with Stakeholders through CEO Communication
4. Internal CEO Communication
5. CEO Communication in Managing Issues, Crises, and Changes
6. CEO Communication on Emerging Digital Technologies
7. CEO Communication and Activism
8. Ethics and CEO Communication
9. CEO Communication in a Global and Intercultural Context
10. An Integrative Model of Strategic CEO Communication
Biography
Yeunjae Lee is an Assistant Professor in Public Relations and Strategic Communication in the Department of Journalism and Media Communication at Colorado State University, USA.
Cen (April) Yue is an Assistant Professor of Mass Communication, Advertising, and Public Relations in the College of Communication at Boston University, USA.
“This book provides a powerful and timely exploration of the evolving role of CEOs as communicators in today’s global and dynamic world. It combines cutting-edge research with real-world insights to illuminate how CEOs must navigate complex stakeholder landscapes, build trust, and lead with purpose. The integrative framework offers a practical roadmap for strategic CEO communication—equipping leaders to communicate authentically, navigate uncertainty, foster engagement, and build resilient organizations. A must-read for anyone seeking to understand and shape the future of leadership communication in an era defined by complexity, change, and opportunity.”
Linjuan Rita Men, University of Florida, USA
“CEOs face immense challenges as the uncertainties facing organisations become ever more complex. In this environment, effective CEO strategic communication can be the difference between success and failure. This book draws on a wide range of research to provide a clear pathway for good practice and is essential reading for anyone coaching or advising senior leaders today”.
Kevin Ruck, Co-founder of PR Academy, UK
