Strategic Communication, Corporatism, and Eternal Crisis: The Creel Century, 1st Edition (Hardback) book cover

Strategic Communication, Corporatism, and Eternal Crisis

The Creel Century, 1st Edition

By Phil Graham

Routledge

124 pages

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Hardback: 9781138636293
pub: 2017-05-03
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pub: 2017-05-08
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Description

This book traces a century of militarised communication that began in the United States in April, 1917, with the institution of the Committee on Public Information (CPI), headed by George Creel and tasked with persuading a divided US public to enter World War I. Creel achieved an historic feat of communication: a nationalising mass mediation event well before any instantaneous mass media technologies were available. The CPI’s techniques and strategies have underpinned marketing, public relations, and public diplomacy practices ever since. The book argues that the CPI’s influence extends unbroken into the present day, as it provided the communicative and attitudinal bases for a new form of political economy, a form of corporatism, that would come to its fullest flower in the “globalisation” project of the mid-1990s.

Table of Contents

1: Introduction

2: National disunity in an age of new human sciences

3: Theorising the CPI

4: Globalising technique

5: Neofeudal corporatism and its discontents

6: The Military Entertainment Complex: then and now

7: As we disappear …

About the Author

Author

Phil Graham

Brisbane, Queensland, Australia

Learn more about Phil Graham >>

Phil Graham is Professor in the Creative Industries Faculty at Queensland University of Technology, Australia

About the Series

Routledge Focus on Public Relations

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Subject Categories

BISAC Subject Codes/Headings:
BUS043010
BUSINESS & ECONOMICS / Marketing / Direct
BUS052000
BUSINESS & ECONOMICS / Public Relations
LAN004000
LANGUAGE ARTS & DISCIPLINES / Communication Studies
LAN009000
LANGUAGE ARTS & DISCIPLINES / Linguistics / General
POL049000
POLITICAL SCIENCE / Propaganda