Strategic Communication, Corporatism, and Eternal Crisis : The Creel Century book cover
1st Edition

Strategic Communication, Corporatism, and Eternal Crisis
The Creel Century

ISBN 9781138636293
Published May 3, 2017 by Routledge
132 Pages

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Book Description

This book traces a century of militarised communication that began in the United States in April, 1917, with the institution of the Committee on Public Information (CPI), headed by George Creel and tasked with persuading a divided US public to enter World War I. Creel achieved an historic feat of communication: a nationalising mass mediation event well before any instantaneous mass media technologies were available. The CPI’s techniques and strategies have underpinned marketing, public relations, and public diplomacy practices ever since. The book argues that the CPI’s influence extends unbroken into the present day, as it provided the communicative and attitudinal bases for a new form of political economy, a form of corporatism, that would come to its fullest flower in the “globalisation” project of the mid-1990s.

Table of Contents

1: Introduction

2: National disunity in an age of new human sciences

3: Theorising the CPI

4: Globalising technique

5: Neofeudal corporatism and its discontents

6: The Military Entertainment Complex: then and now

7: As we disappear …

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Phil Graham is Professor in the Creative Industries Faculty at Queensland University of Technology, Australia