1st Edition
Strategic Communication Public relations at work
Part 1: Foundations and the working environment 1. Introducing strategic communication and public relations 2. Communication at work 3. Issues, risk, crises and corporate social responsibility 4. Ethical and legal practice 5. Working in a media-dominated world Part 2: Process, planning and implementation 6. Research, measurement and evaluation 7. Working strategically 8. Planning and campaign development 9. Tactic selection and content creation Part 3: Theory 10. Theory: Where learning starts
Biography
Jane Johnston, PhD is Associate Professor in the School of Communication and Arts at The University of Queensland. A former public relations practitioner and journalist, she is co-editor of Public Relations: Theory & Practice and co-author of Media Strategies.
Leanne Glenny, PhD is Adjunct Senior Research Fellow at the University of South Australia and has been a lecturer in strategic communication for over nineteen years. She has experience in communication roles within government and is a Fellow of the Public Relations Institute of Australia (PRIA).
‘This is the best introductory text I’ve seen for covering so much, so clearly, about this rapidly-changing profession. I particularly love the strategy focus and the way theory is so well integrated and engagingly used.’
-Michele Clark, Assistant Professor – Public Relations, Bond University, Australia
‘A comprehensive overview in accessible, student-friendly language. Graduates who have learned from this text will have the edge over their peers as they launch into the market.’
-Chris Galloway, Head of Public Relations, Massey University, New Zealand
