1st Edition
Strategic Communication and the Global Pandemic
Preface
Juan Meng and Ralph Tench
1. Introduction – Strategic Communication and the Global Pandemic: Leading through Unprecedented Times
Juan Meng and Ralph Tench
Section I
What to Expect from Government: Strategic Communication in Challenging Times
2. Predicting Publics’ Compliance with Containment Measures at the Early Stages of COVID-19: The Role of Governmental Transparent Communication and Public Cynicism
Dongqing Xu, Jo-Yun Li and Yeunjae Lee
3. A Short Honeymoon. The Italian Press and the Coverage of the Government’s Strategic Communication on COVID-19
Marco Mazzoni, Sofia Verza, Roberto Mincigrucci, Susanna Pagiotti and Anna Stanziano
4. Strategic Communication and Political Ideologies in South America. COVID-19 Crisis Management in the Cases of the Populist Governments of Argentina and Brazil
Alejandro Álvarez-Nobell, Andrea Oliveira, Andréia Athaydes and Belén Barroso
Section II
The Organization, the Leader, the Influencer: Getting Strategic Communication Right
5. How Purpose-Driven Organizations Influenced Corporate Actions and Employee Trust during the Global COVID-19 Pandemic
Yufan Sunny Qin, Marcia W. DiStaso, Alexis Fitzsimmons, Eve Heffron and Linjuan Rita Men
6. CEO as “Chief Crisis Officer” under COVID-19: A Content Analysis of CEO Open Letters Using Structural Topic Modeling
Jiangmeng Liu, Cheng Hong and Bora Yook
7. The Role of Social Media Influencers in Public Health Communication: Case COVID-19 Pandemic
Essi Pöyry, Hanna Reinikainen and Vilma Luoma-Aho
Section III
Facilitating Public Health Response Plan through Strategic Communication
8. The Effects of Dangerous World Beliefs on COVID-19 Preventive Behaviors in Singapore: The Moderating Role of Public Health Communication
Su Lin Yeo, Desiree Y. Phua and Ying-Yi Hong
9. “We Do Not Have Any Further Info to Add, Unfortunately” – Strategic Disengagement on Public Health Facebook Pages
Truls Strand Offerdal, Øyvind Ihlen, Sine Nørholm Just and Joel Rasmussen
10. COVID-19 Vaccination and Public Health Communication Strategies: An In-depth Look at How Demographics, Political Ideology, and News/Information Source Preference Matter
Glen J. Nowak and Michael A. Cacciatore
Biography
Juan Meng, PhD, is the Head of the Department of Advertising and Public Relations at the University of Georgia, USA. She serves on the national advisory board of the Plank Center for Leadership in Public Relations and the Institute for Public Relations (IPR) ELEVATE. Her research specialisation includes public relations leadership, leadership development, women and leadership in PR, and global communication.
Ralph Tench is Professor of Communication and director of research for Leeds Business School, Leeds Beckett University in the UK, and past president (2017–2020) of the European Public Relations Research and Education Association (EUPRERA). Professor Tench’s research involves national and international funded projects from the private sector, the EU, public health and research councils.
