Strategic Communication for Startups and Entrepreneurs in China: 1st Edition (Hardback) book cover

Strategic Communication for Startups and Entrepreneurs in China

1st Edition

By Linjuan Rita Men, Yi Grace Ji, Zifei Fay Chen

Routledge

128 pages | 1 B/W Illus.

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Hardback: 9780367222840
pub: 2020-01-10
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Description

This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China.

Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and strategic communication in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context.

Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, as well as advanced students in public relations, business communication, and entrepreneurship.

Table of Contents

1 Why Startup Strategic Communication? 2 The State of Startups and Entrepreneurship in China 3 Understanding the Stakeholders of Startups 4 The Functions of Public Relations in Startups 5 Cultivating Stakeholder Relationships for Startups 6 Building an Effective Startup Culture 7 Entrepreneurial Leadership Communication 8 Social Media Communication Strategies for Startups 9 Best Practices of Startup Strategic Communication

About the Authors

Linjuan Rita Menis an associate professor of public relations at the University of Florida, US, and chief research editor of the Institute for Public Relations’ Organizational Communication Research Center.

Yi Grace Ji is an assistant professor of public relations in the Richard T. Robertson School of Media and Culture at the Virginia Commonwealth University, US.

Zifei Fay Chen is an assistant professor in the Communication Studies Department at the University of San Francisco, US.

About the Series

Routledge Insights in Public Relations Research

The field of PR research has grown exponentially in recent years and academics at all career levels are seeking authoritative publication opportunities for their scholarship. Routledge Insights in PR Research is a new program of short-form book publications, presenting key topics across the discipline and their foundation in research. This series will provide a forward-facing global forum for new and emerging research topics which critically evaluate contemporary PR thinking and practice.

This format is particularly effective for introducing new scholarship reflecting the diverse range of research approaches and topics in the field. It is particularlly effective for:

  • Overview of an emerging area or "hot topic.";
  • In-depth case-study.
  • Tailored research-based information for a practitioner readership.
  • Update of a research paper to reflect new findings or wider perspectives.
  • Exploration of analytical or theoretical innovations.
  • Topical response to current affairs or policy debates.

Authors from practice and the academy will be able to quickly pass on their thinking and findings to fellow PR scholars, researchers, MA and PhD students and informed practitioners. 

 

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS007000
BUSINESS & ECONOMICS / Business Communication / General
BUS025000
BUSINESS & ECONOMICS / Entrepreneurship
BUS048000
BUSINESS & ECONOMICS / New Business Enterprises
BUS052000
BUSINESS & ECONOMICS / Public Relations
LAN004000
LANGUAGE ARTS & DISCIPLINES / Communication Studies