1st Edition
Strategic Communications in Russia Public Relations and Advertising
PART I: Views on strategic communication(s) in Russia 1: What is (are) strategic communications in Russia? 2: Russian strategic communications on the global stage PART II: Examining the historical and contemporary development of communication(s) in Russia 3: The forms and shapes of today’s communication as a field, as a discipline, and as a social institution in Russia: Communication development as a result of society’s modernization 4: The history of the development of public relations as an institutionalized field and as a discipline in the post-Soviet space PART III: The academic and professional development of strategic communications in Russia: Examining current and future challenges 5: The Russian Professional Public Relations Standard 6: Modern scientific knowledge of public relations and its objective-subjective field 7: Modern Russian legislation and regulation in advertising and advertising trends 8: Understanding advertising in modern Russia: Role, functions, and problems PART IV: Examples of current studies in Russian communication(s) 9: Media relations in contemporary Russia: Media catching 10: Social media and Russian society 11: How advertising agencies are transforming: View from Russia 12: Hybridity of crisis communication professional discourse in Russia 13: Communication and health knowledge production in contemporary Russia from institutional structures to intuitive ecosystems PART V: Conclusion: The future of communication(s) in Russia 14: The future of Russia’s strategic communications: An effects-based approach 15: Conclusion: What is next for strategic communication(s) in Russia? Index
Biography
Katerina Tsetsura is Gaylord Family Professor of Public Relations and Strategic Communication at the Gaylord College of Journalism and Mass Communication, University of Oklahoma, USA.
Dean Kruckeberg is a professor at the University of North Carolina at Charlotte, USA.
