Strategic Data Warehousing: Achieving Alignment with Business, 1st Edition (Hardback) book cover

Strategic Data Warehousing

Achieving Alignment with Business, 1st Edition

By Neera Bhansali

Auerbach Publications

224 pages | 71 B/W Illus.

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pub: 2009-07-29
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Description

Organization of data warehouses is a vital, but often neglected, aspect of growing an enterprise. Unlike most books on the subject that focus on either the technical aspects of building data warehouses or on business strategies, this valuable reference synthesizes technological know-how with managerial best practices to show how improved alignment between data warehouse plans and business strategies can lead to successful data warehouse adoption capable of supporting an enterprise’s entire infrastructure.

Strategic Data Warehousing: Achieving Alignment with Business provides data warehouse developers, business managers, and IT professionals and administrators with an integrated approach to achieving successful and sustainable alignment of data warehouses and business goals. More complete than any other text in the field, this comprehensive reference details the joint roles and responsibilities of the data warehouse and business managers in achieving strategic alignment, business user satisfaction, technical integration, and improved flexibility.

Complete with case studies that depict real-world scenarios, the text:

  • Examines the organizational, user, data, and technological factors proven to promote successful data warehousing
  • Includes actionable solutions for achieving strategic alignment
  • Provides a model that readers can apply in aligning their own data warehouse needs and business goals

Achieving sustainable alignment between the data warehouse and business strategies is a continuous process. Armed with this valuable reference, readers will be able to gain the solid understanding of the organizational, technical, data, and user factors needed to promote a successful data warehouse adoption and become active partners in leveraging this powerful, but often overlooked, information resource.

Table of Contents

Preface

Acknowledgments

About the Author

Introduction

Data Warehouse

Challenges in Data Warehousing

Goal

Strategic Alignment

Current Status of Strategic Alignment Research

The Gap

Case Studies

Organization of Remaining Chapters

Benefits of a Data Warehouse

Evolution of Information Technology

Evolution of Information Systems

Benefits of a Data Warehouse

Conclusion

Difference Between Data Warehouses and Traditional Operational Systems

Features of a Data Warehouse

Difference Between Data Warehouses and Traditional Operational Systems

Data Warehouse Development Process

Data Sourcing

Data Modeling

Data Extraction and Conversion

Data Warehouse Database Management System

Data Warehouse Administration

Access and Business Intelligence Tools

Metadata

Data Warehouse Architectures

Factors Influencing the Success of a Data Warehouse

Organization Factors that Influence Success of a Data Warehouse

User Factors that Influence Success of a Data Warehouse

Technology Factors that Influence Success of a Data Warehouse

Data Factors that Influence Success of a Data Warehouse

Strategic Alignment

Need for Strategic Alignment Between IT and Business

The Strategic Alignment Model

Developments in Strategic Alignment Research

Alternatives to the Strategic Alignment Model

Enablers of BusinessIT Alignment

Conclusion

Strategic Alignment of Data Warehouses

Conceptual Model

Joint Responsibility between Data Warehouse and Business Managers

Alignment between Business Plan and Data Warehouse Plan

Business User Satisfaction

Technical Integration

Flexibility

Case Study: Strategic Alignment at Nielsen Media Research

Introduction

Overview of the Company

The Data Warehouse Development

Strategic Alignment of the Data Warehouse at Nielsen Media Research

Alignment between Business and Data Warehouse Plans

User Participation and Satisfaction, and Data Warehouse Success

Technical Integration and Data Warehouse Alignment and Success

Conclusion

Case Study: Strategic Alignment at Raymond James Financial

Introduction

Overview of the Company

Background of the Data Warehouse

Strategic Alignment of the Data Warehouse at Raymond James Financial

Business User Participation and Satisfaction, and Data Warehouse Success

Technical Integration and Data Warehouse Alignment and Success

Flexibility in Data Warehouse Planning

Conclusion

How to Assess Strategic Alignment of a Data Warehouse

Design of the Interview Instruments

Design of Interview Instruments for Senior Business Managers

Design of Interview Instruments for Data Warehouse Managers

Design of Interview Instruments for Business Users

Epilogue

Strategy

Organizational Culture

Service Orientation of Data Warehouses

Governance Process

References

Index

Subject Categories

BISAC Subject Codes/Headings:
COM021000
COMPUTERS / Database Management / General
COM032000
COMPUTERS / Information Technology
COM051230
COMPUTERS / Software Development & Engineering / General
TEC009060
TECHNOLOGY & ENGINEERING / Industrial Engineering