1st Edition

Strategic Fashion Management Concepts, Models and Strategies for Competitive Advantage

By Ranjit Thind Copyright 2018
    182 Pages 18 B/W Illustrations
    by Routledge

    182 Pages 18 B/W Illustrations
    by Routledge

    Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage is a highly accessible book providing a unique look into the strategic drivers of the dynamic and ever-growing fashion industry. Derived from the knowledge gap in quality strategic fashion management literature, this book blends theory with a variety of examples and uses 18 case studies to help bring to life contemporary topics faced by senior executives.

    The analysis is highly global in nature and aims to accelerate the strategic skills required to navigate the industry and contribute to a firm’s growth. Using copious examples from across the world, this book provides in-depth discourse and progressive theoretical concepts and strategies which readers will be able to apply immediately to their studies or practices.

    The book is particularly suitable for final-year undergraduate and postgraduate students studying fashion management or marketing, as well as those on MBA and international business courses who wish to understand more about the fashion ecosystem. It is also designed to serve as an important reference for executives who are interested in conceptualising strategic issues that are pertinent to the industry.

    Table of Contents


    1. The Business Environment: Industry Dynamics And Value Drivers
    2. Emerging Markets: A New Paradigm
    3. Strategy: Creating And Capturing A Competitive Advantage
    4. Creating Winning Business Models: Past, Present And Future
    5. Brand Management: Leveraging The Fundamentals
    6. Innovation Driven Growth: The Formula For Success
    7. Mergers And Acquisitions: Deal Strategy, Execution And Integration
    8. Management And Leadership: Approaches, Styles And Activities
    9. Culture And Inclusion: Capabilities, Diversity And Action
    10. Work-Life Harmony: Strategies For Successful Assimilation
    11. The Future Of Fashion: A New Reality


    Ranjit Thind has nearly 20 years’ global experience in the fashion industry and has worked for a variety of iconic brands such Nike, Asprey and Ralph Lauren. He is an alumnus of the London College of Fashion, United Kingdom, and Harvard Business School, United States.

    The fashion business is one of the great creative global industries. It is dynamic, it demands forward-thinking, inventive managers and this book will be invaluable in helping aspirant fashion business leaders understand the nuances of the fashion industry in the context of management and leadership theory.

    Andrew Hughes, Dean - Fashion Business School, London College of Fashion, University of the Arts, London, UK

    A highly readable and highly relevant text addressing the challenges faced by the fashion industry, with strong contemporary resonance drawn from many examples and case studies.

    Jonathan Reynolds, Academic Director - Oxford Institute of Retail Management & Deputy Dean, Saïd Business School, University of Oxford, UK

    Ranjit's extensive international experience across a variety of distinguished brands provides valuable insights into the realities of global business operations. Together with his strong academic background these observations sit within the latest theoretical thinking.

    Tim Jackson, Fashion Writer & Programme Director MBA Luxury Brand Management - British School of Fashion, Glasgow Caledonian University, UK

    Ranjit offers an interesting interpretation of the global fashion industry. Strategic Fashion Management affords readers useful insights into this global, turbulent and complex industry. A must-read for those wanting to understand strategic priorities.

    Tony Hines, Professor and Chair of Marketing, Manchester Metropolitan University, UK

    In an ever faster-changing fashion industry, Strategic Fashion Management serves as a compass for fashion leaders of today and tomorrow through comprehensive perspectives, clarifying concepts and insightful case examples.

    Raphael Buck, Partner Consumer Goods & Retail - McKinsey & Company, Switzerland

    Backed by solid analysis and personal insights this book is resolutely thought-provoking. A must-read for industry executives.

    Xavier de Royère , CEO - Maison Pierre Corthay, France

    Strategic Fashion Management presents a broad and contemporary overview of the international fashion industry at a moment in time when fashion and its related sectors grapple with the disruptive forces unleashed by globalisation. In a world where the old rules seem no longer to apply the author explains the importance of strategic thinking to successfully navigate this new environment.

    John Hooks, CEO - Pacific Global Management & Executive Chairman - Elite Model World, Luxembourg

    Required reading for anyone searching for a pragmatic understanding of how to successfully operate a fashion business across a spectrum of pertinent topics.

    Sandra Mertens-Lustig, Joint Managing Director - Agent Provocateur, UK

    Ranjit's global experience in the fashion and luxury space make him ideal to share his unique perspective on this rapidly evolving industry. This book tackles key topics that senior executives deal with daily, and offers a fresh outlook, as well as original thoughts.

    Yonni Mrejen, CEO North America - A.P.C., USA