250 Pages
by
Routledge
250 Pages
by
Routledge
250 Pages
by
Routledge
Also available as eBook on:
Learn to select appropriate strategic tools and measure the competitiveness of international firms! This essential text addresses important strategic marketing issues and questions in a unique and insightful way. Strategic Global Marketing: Issues and Trends takes on the standardization vs. adaptation issue and will familiarize you with important topics, including customer value measurement in... Read more
- Preface
- Technometric Benchmarking: Identifying Sources of Superior Customer Value
- Export Attitudes of Taiwanese Executives
- Dominant Cultural Values: Content Analysis of the U.S. and Indian Print Advertisements
- Characteristics of Chinese Wholesalers’ Marketing Behavior: A Functional Approach
- Standardization of International Strategy and Export Performance: A Meta-Analysis
- The Effectiveness of Investment and Trade Promotion in American Cities
- An Empirical Investigation of Marketing Programme and Process Elements in the Home-Host Scenario
- Elements of Standardization, Firm Performance and Selected Marketing Variables: A General Linear Relationship Framework
- High Performance Firms in a Complex New China: A Tale of Six Cities
- Index
- Reference Notes Included
Biography
Erdener Kaynak (Author)
