1st Edition
Strategic Innovation and Sustainability Rethinking Management for the Future of Business
Introduction
Justyna M. Bugaj and Natalia Szozda
Part 1. Leading through Paradoxes: Strategic Thinking in an Innovation-Driven World
1. Strategic Management Time Horizon Under Uncertainty: Insights into Strategists’ Attitudes
Andrzej Kaleta and Jaroslaw Ignacy
2. The Role of Project Management in Strategy Implementation: Insights from FMCG Enterprises
Paweł Cabała and Waldemar Paluch
3. Top Management Responses to Paradoxes: Exploring the Context of Strategic Choices for Organisational Sustainability
Janusz M. Lichtarski, Jarosław Ignacy, and Anna Witek-Crabb
4. Paradoxes in Online FMCG Retailing Management: New Areas in Marketing Management Research
Sebastian Brańka
Part 2. Transforming Strategy: Digital Shifts and the Power of Technology
5. Managing an International Project Team in the Age of Digitisation: A Case Study of Automotive Corporations
Agnieszka Jagoda and Tomasz Kołakowski
6. Strategic Role of Communication: A Perspective on Technological Knowledge Management in Startups
Maciej Kędziera and Paweł Łukasik
7. Workplace Learning in the Digital Age: Competencies Supporting Network Learning
John T. Muzam and Jacek Bendkowski
8. Digital Transformation in Finance: The Role of Financial Managers in Building Value and Sustainability
Bartłomiej Nita
9. Obstacles to the Development of Digital Healthcare: The Perspective of Polish Medical Entities
Edyta Bielińska – Dusza
Part 3. Beyond Green: ESG, Responsibility, and the Future of Business
10. Shifting Towards Sustainable Tourism Development: The Role of DMOs in Selected Alpine and Carpathian Destinations
Katarzyna Klimek
11. Factors Stimulating ESG Policy Implementation: The Context of Central and Eastern Europe (CEE)
Katarzyna Sanak-Kosmowska and Magdalena Sobocińska
12. Controversial Behaviours of Banks in ESG Areas: On the Example of Banks
Hanna Sikacz and Ewa Łosiewicz-Dniestrzańska
13. Sustainable Marketing Strategies: A Framework for Polish Food Enterprises
Anna Kurzak-Mabrouk
14. Sustainability and Competitiveness in Firms: Models, Methods, and Measurement Tools
Justyna Światowiec-Szczepańska
Biography
Natalia Szozda is an Associate Professor and Head of the Department of Logistics at Wroclaw University of Economics and Business, Poland. Since October 2024, she has also served as Vice-Dean of the Faculty of Business and Management.
Justyna M. Bugaj is an Associate Professor in the Department of Strategic Analysis at Kraków University of Economics, Poland.
