1st Edition
Strategic Inter-Organizational Relationships The Impact of the Relational Business Model on Resilience and Sustainability
1 Introduction – Relational Business Model: Building Resilience and Sustainability Through Inter-Organisational Collaboration
Milena Ratajczak-Mrozek and Bartosz Deszczyński
SECTION 1 Foundations of Relational Business Models: Pathways to Value Creation and Resilience
2 Defining the Business Model: Foundations and Key Elements
Adam Dymitrowski and Patrick Szillat
3 Defining the Concept of a Relational Business Model Through the Service Profit Chain Framework
Bartosz Deszczyński and Milena Ratajczak-Mrozek
4 Achieving Resilience Through the Relational Business Model
Bartosz Deszczyński
5 The Impact of Organisational Trust on Resilience and Business Performance of R&D-Intensive Companies Operating in Service Industries
Marcin Soniewicki
6 Resilience and Value Creation in B-to-B Asymmetric Relationships – The Perspective of Small Companies
Aleksandra Hauke-Lopes
SECTION 2 New Technologies and Digitalisation as a Source of Resilience and Performance
7 The Degree of Openness of an Innovative Business Model Based on New Technologies and Competitive Advantage
Adam Dymitrowski and Tobias Kesting
8 Facilitating Value Co-Creation in B-to-C Relationships Through Digital Media and Its Impact on the Company’s Business Performance
Marcin Wieczerzycki
9 Building Trust Through Digital Content Marketing Co-Creation in B-to-B Relationships
Anna Gruszczyńska-Radecka
SECTION 3 Fostering Sustainable Development Through Relationships
10 Fostering Companies’ Sustainability Through Relationships: Mapping the State of the Art and Setting the Directions of Further Research
Saleh Md. Arman, Milena Ratajczak-Mrozek, and Marcin Wieczerzycki
11 Towards Sustainability: Exploring Structural and Market Characteristics of Triple Bottom Line-Oriented Companies
Łukasz Małys
12 Exploring the Role of Sustainability Communication for Company Performance
Łukasz Małys
13 Inter-Organisational and Social Relationships in Sustainable E-Commerce
Arkadiusz Kawa
14 Sustainable Relational Business Models: Efficiency, Effectiveness, and Resilience as Key Performance Dimensions
Milena Ratajczak-Mrozek and Tomáš Sadílek
Biography
Milena Ratajczak-Mrozek is Associate Professor and Head of the Department of Business Relationships and International Marketing at the Poznan University of Economics and Business, Poland.
Bartosz Deszczyński is Associate Professor in the Department of Business Relationships and International Marketing at the Poznan University of Economics and Business, Poland.
