1st Edition
Strategic Internal Communication A Practitioner’s Guide to Implementing Cutting-Edge Methods for Improved Workplace Culture
Introduction: the value of internal communication
Chapter 1. Communicating strategy and change
Chapter 2. The manager’s communicative role
Chapter 3. The coworker’s communicative role
Chapter 4. The communication professional’s role and assignment
Chapter 5. Digital communication
Chapter 6. Measuring communication
Chapter 7. Summary and the way forward
Biography
Susanne Dahlman is CEO of Dahlman Kommunikation and has extensive experience working alongside leaders and communicators in improving internal communication. She supports change processes, develops communicative leadership and executes training programs for managers and management teams. Susanne also offers professional networks and forums for executive communication managers. She regularly conducts training and seminars on behalf of the Swedish Communication Association, a member network for professional communicators.
Mats Heide is Professor in Strategic Communication at Lund University. He is a globally recognized thought leader in strategic communication and has published over 120 publications, including 15 books and one major leading textbook on strategic communication.
