1st Edition
Strategic Management and Drivers of Success The Growth, Adaptation, Resilience, and Competition Framework
200 Pages
22 B/W Illustrations
by
Routledge
200 Pages
22 B/W Illustrations
by
Routledge
200 Pages
22 B/W Illustrations
by
Routledge
Also available as eBook on:
Strategy is essentially about achieving organisational success. Growth, Adaptation, Resilience, and Competition (GARC) is a general framework that helps organisations think creatively about attaining success and acknowledges the reality that there is no one single criteria for success. What drives and defines organisational success? Using the path- breaking GARC framework, this book provides an... Read more
1. Introduction
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2. Growth: A Slippery Concept
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3. Adaption: Survive to Thrive
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4. Resilience: Pursuing Longevity
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5. Competition: Outwitting Rivals
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6. The GARC Framework: Interplay of the Constituents
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7. Conclusion
Biography
Surja Datta is a senior lecturer in Strategy and Innovation at Oxford Brookes Business School, UK. Surja is also the co-editor of an internationally recognised peer-reviewed technology management journal.
Tobias Kutzewski is a lecturer and PhD candidate at the School of Business and Economics of VU Amsterdam, Netherlands.
