Any general management book can give you the basics of quality assurance, strategic planning, logistics, and more. But how do you apply that knowledge to a company that requires not only sound business practices but also sound science to succeed? And how do you deal with the impact of globalized competition, a fluctuating world economy, and growing
Introduction. Foundations of the Industry's Segments. Technologies and Markets Shape a Company's Business. Company Culture, Organization, and Direction. Managing for Success. Managing Globally and Sustainably. Staffing for Success. Tools for Management. The Role of Acquisitions, Joint Ventures, and Divestitures. Case Studies. Summary. Index.