1st Edition
Strategic Management in Central and Eastern Europe
98 Pages
by
Routledge
Learn to effectively do business with countries in transition! Strategic Management in Central and Eastern Europe examines the problems and opportunities for strategic management within the context of the transition economies of the Czech Republic, Poland, Hungary, and the former East Germany. The book focuses on the strategic perspective of American companies and international firms considering... Read more
Contents
- Strategic Management in Central and Eastern Europe: Introduction
- Small Business Ventures in Post-Communist Hungary (
- Questionable Business Practices in Russia: Ethical Guidelines from Integrative Social Contracts Theory
- Internationalization of Hypermarket Retailing in Poland: West European Investment and Its Implications
- Eastern and Central Europe: The Impact of the Cultural Environment on Privatization and Entry Strategies
- Banking Systems in Eastern Europe
- Index
- Reference Notes Included
Biography
Erdener Kaynak, Peter Geib, Lucie Pfaff
