1st Edition
Strategic Marketing for High Technology Products An Integrated Approach
Chapter 1: The Environment; Chapter 2: Business Culture and High Tech Enterprises; Chapter 3: Integration; Chapter 4: The Model
Biography
Thomas Fotiadis is Associate Professor of Marketing and is Director of the Marketing Lab, Department of Production and Management Engineering, Democritus University of Thrace in Greece.
Dr. Fotiadis’s monograph includes a thorough survey of the literature while the proposed methodology and model are fairly easy to implement, well-grounded and documented and may prove potentially very useful for High Tech enterprises.
George J. Siomkos, Professor of Marketing & Dean, School of Business, Athens University of Economics & Business, Greece
This insightful work is unique for it provides a multi-disciplinary approach to innovation that is firmly grounded and well documented, while being insightful and applicable in a series of carefully planned, easy to follow steps. This innovative approach to integrated innovation will, I believe, help students, researchers and professionals engaged in the volatile and tumultuous high tech environment.
Prof. George Haramis, University of Macedonia, Thessaloniki, Greece
This monograph serves a two-fold goal: it aims to provide a succinct yet engaging and thought-provoking review of the literature on integration for (high tech) innovation. It approaches and presents it as a unified whole and not isolated attempt. It also builds and expands on this research by proposing a firmly grounded model to render innovation affordable and attainable in today's volatile high tech environment.
Prof. George Tsiotras, University of Macedonia, Thessaloniki, Greece
