1st Edition
Strategic Omnichannel Management Strategy, Theory and Practice
Introduction: What omnichannel really means?
Shahriar Akter, Tasnim M. Taufique Hossain and Carolyn Strong
1. Future of brick and mortar retailing: how will it survive and thrive?
Jagdish N. Sheth
2. Omni-channel retailing: some reflections
Peter C. Verhoef
3. Reviving social banking using relationship quality dynamics in a developing country
Umme Hani, Ananda Wickramasinghe and Uraiporn Kattiyapornpong
4. Examining the global retail apocalypse during the COVID-19 pandemic using strategic omnichannel management: a consumers’ data privacy and data security perspective
Sheshadri Chatterjee, Ranjan Chaudhuri and Demetris Vrontis
5. Mobile channel as a strategic distribution channel in times of crisis: a self-determination theory perspective
Mustafeed Zaman, Tan Vo-Thanh, Rajibul Hasan and Mujahid Mohiuddin Babu
6. How does convenience impact showrooming intention? Omnichannel retail strategies to manage global retail apocalypse
Amit Shankar, Manish Gupta, Aviral Kumar Tiwari and Abhishek Behl
7. Wield the Power of Omni-channel Retailing Strategy: a Capability and Supply Chain Resilience Perspective
Lina Zhang, Lin Wu, Lin Huang and Yumeng Zhang
8. An Intelligent omnichannel assortment model to manage webrooming: an optimization approach
Praveen Ranjan Srivastava, Justin Zuopeng Zhang, Prajwal Eachempati, Satyendra Kumar Sharma and Yulong Liu
Biography
Shahriar Akter is Professor of Marketing at the School of Business at UOW, Australia. He was awarded his PhD from the University of New South Wales (UNSW), Australia, with a fellowship from the University of Oxford. His research interests include advanced analytics & artificial intelligence (AI), algorithmic biases, and digital innovation.
Carolyn Strong is Professor of Marketing at Cardiff Business School, United Kingdom. She was awarded her PhD from the University of Wales. Her research interests include small business innovation and marketing’s contribution to society.
