1st Edition
Strategic Operations Management The New Competitive Advantage
Part III - Applications 11. Operations Strategy: Retail & Manufacturing Applications 12. Operations Strategy: SME & Service Sector Applications 13. Operations Strategy: Global Trade & Network Supply Applications 14. Operations Strategy: E-Commerce & Strategic Co-ordination Applications
Biography
Robert H. Lowson
'Useful teaching text for students concerned with strategic operations management. Includes well-structured learning objectives and discussion questions as well as case studies and website support.' - Long Range Planning
Robert Lowson's book breaks new ground in its review of the way in which value is created and differentiation achieved through superior operations strategies. Using appropriate examples and case studies the book brings to life the new ideas that are being adopted by leading organizations. The insights that it provides will guide managers and students in their search for understanding of the concepts and tools that underpin excellence in operation strategies. - Martin Christopher, Cranfield School of Management.






