1st Edition
Strategic Partnership Management Understanding Interfirm Collaboration for Competitive Advantage
Section One: Strategic Relevance and Importance 1. Introducing Partnering and Collaboration 2. Strategic Relevance 3. Forms, Flows and Roles Section Two: Theoretical Perspective and Models 4. Theoretical Perspectives on Collaboration 5. Drivers of Collaboration – Part One: Structural Drivers 6. Drivers of Collaboration – Part Two: Behavioural Drivers Section Three: Types and Forms of Partnering 7. Strategic Alliances 8. Marketing Channels 9. Supply Chain Alliances and Partnerships 10. The Future of Partnering, Organisational Ecosystems and Interfirm Collaboration
Biography
Richard Gibbs is Senior Lecturer at Southampton Solent University, UK. He is a recognised expert on partnering and alliances. He has combined a career in senior roles in the technology industry with his academic research and writing.
Akash Puranik is Deputy Dean of Research and Knowledge Exchange at Southampton Solent University, UK. He is a qualitative researcher shaping thinking on collaboration, uncovering its complexities through ethnographic and processual insights.
