1st Edition
Strategic Planning for Healthcare How to Implement a LIVING Strategy
Acknowledgements
Author Bios
Preface
Introduction
Chapter 1 – Look in the Mirror
Chapter 2 – Investigate in the Environment
Chapter 3 – Visualize Tomorrow
Chapter 4 – Integrate with Operations
Chapter 5 – Navigate Change
Chapter 6 – Guide the Next Cycle
Biography
Dawn Carter is the founder and senior partner of Ascendient Healthcare Advisors, an Inc. 5000 boutique consulting firm serving regional health systems across the country. With more than 35 years of experience in healthcare strategy, planning, and market research, she has had the privilege of helping health system leaders navigate difficult strategic decisions on behalf of the communities they serve.
Dawn developed the LIVING Strategy framework over the course of those many engagements, observing the choices and conditions that determined whether a strategic plan was likely to succeed or fail. Her conviction that strategy should be a living discipline, not a periodic document, is the foundation of both her practice and this book.
She has taught strategic planning at the graduate and undergraduate levels as an adjunct faculty member in the Department of Health Policy and Management at the UNC Gillings School of Global Public Health. She holds a Master of Healthcare Administration from UNC Chapel Hill.
Dawn built her career and her firm on a belief both her parents instilled in her early: that you can do anything you want to do, and you can be anything you want to be. She lives in Chapel Hill, North Carolina, with her son, Dylan, and her dog, Bruni.
Robert Jones
A communications consultant with deep expertise in healthcare and nonprofits, Robert Jones has advised Ascendient for more than a decade. He previously co-authored Principles of Association Management with the late Henry Ernstthal.
