1st Edition
Strategic Social Media as Activism Repression, Resistance, Rebellion, Reform
Drawing on a range of theoretical and empirical perspectives, this volume examines the roles strategic communications play in creating social media messaging campaigns designed to engage in digital activism.
As social activism and engagement continue to rise, individuals have an opportunity to use their agency as creators and consumers to explore issues of identity, diversity, justice, and action through digital activism. This edited volume situates activism and social justice historically and draws parallels to the work of activists in today’s social movements such as modern-day feminism, Black Lives Matter, #MeToo, Missing Murdered Indigenous Women, and We Are All Khaled Said. Each chapter adds an additional filter of nuance, building a complete account of mounting issues through social media movements and at the same time scaffolding the complicated nature of digital collective action.
The book will be a useful supplement to courses in public relations, journalism, social media, sociology, political science, diversity, digital activism, and mass communication at both the undergraduate and graduate level.
Part 1: Repression
Advocates for Action: We'wha
Mia Angioletti
1. Historical Roots and Modern Movements: A Framework for Activism
Regina Luttrell
Advocates for Action: Ida B. Wells-Barnett
Allison Schuster
2. A Refusal to Accept: Oppression Around the World
Adrienne A. Wallace
Advocates for Action: Mary E. Britton
Allison Schuster
3. Controlling, Constraining, or Preventing Protest: Social Movement Interference in the Digital Age
Li Chen
Part 2: Resistance
Advocates for Action: María Jesús Alvarado Rivera
Claire Zoller
4. Building Momentum: Creating Change
Arien Rozelle
Advocates for Action: Wilhelmina Kekelaokalaninui Widemann Dowsett
Phoebe Bogdanoff
5. Early Digital Social Movements: Events, Protests, Moments
Anthony Spencer
Advocates for Action: Sophie Scholl
Elizabeth Wilson
6. Advocacy & Action: Persuasive Strategies for Digital Activism & Influence
Matthew Salzano and Victoria Ann Ledford
Part 3: Rebellion
Advocates for Action: Ani Pachen
Allison De Young and Jacob Laros
7. Amplified Effort: Networked Social Change, Use, Participation, Algorithms
Manyu Li, Ashley Fromenthal, and Brianna Sadighian
Advocates for Action: Mabel Ping-Hua Lee
Mia Angioletti
8. Any Time, Any Cause, Anywhere: Hyperlocal Protests Secure Global Support & The Case of #EndSars
Chelsea Peterson-Salahuddin
Advocates for Action: Aki Kurose
Allison De Young
9. Leaderless Rebellions: An Analysis of Digital Feminist Anti-Violence Activism
Leandra Hernandez and Stevie M. Munz
Part 4: Reform
Advocates for Action: Marsha P. Johnson
Elizabeth Wilson
10. Grounded in Community: Sustainability And Collective Actions
Amanda R. Martinez, Daniel Bunson, Mariana Crespo
Advocates for Action: Patsy Takemoto Mink
Phoebe Bogdanoff
11. Does online activism impact offline impact? A cultural examination of slacktivism, ‘popcorn activism,’ power, and fragility
Monica L. Ponder, Yewande O. Addie, Ajia I. Meux, Natalie T.J. Tindall, and Britney Gulledge
Advocates for Action: Corazon Aquino
Allison De Young
12. Reclaiming Wholeness: The Future & Hope of Digital & Social Activism
Candace Parrish, Candice Edrington, and LaShonda Eaddy
Advocates for Action: Wilma Pearl Mankiller
Allison Schuster and Jacob Laros
Biography
Adrienne A. Wallace is Associate Professor of Advertising and Public Relations in the School of Communications at Grand Valley State University, USA.
Regina Luttrell is Associate Professor of Public Relations and the Associate Dean for Research & Creative Activity in the S.I. Newhouse School of Public Communications at Syracuse University, USA.
“This is a vibrant collection that includes contributions from a range of engaged scholarly perspectives and expertise. Together is provides readers with an instructive, interrelated conversation on digital activism. Most significantly the collection highlights a long history of activism, with featured spotlights on crucial but often overlooked figures and helps readers to see how digital activism fits into this larger trajectory. Overall, the collection works to ground and inspire those of us committed to social change and maps out a blueprint for sustainable actions for a better future.”
Shana MacDonald, University of Waterloo, Canada.
“As we approach the fourth decade of the twenty-first century, it is becoming increasingly clear that scholarship must critically reflect on how we arrived at a contemporary moment where social movements and social media intersect. This volume does just that by bringing together scholarly perspectives that critically examine activism in the digital age. It is a timely resource that centers the collective actions of communities leveraging social media to make significant contributions in society worldwide.”
Tara L. Conley, Kent State University, USA
