1st Edition

Strategic Social Media as Activism Repression, Resistance, Rebellion, Reform

Edited By Adrienne Wallace, Regina Luttrell Copyright 2024
340 Pages 13 B/W Illustrations
by Routledge

340 Pages 13 B/W Illustrations
by Routledge

340 Pages 13 B/W Illustrations
by Routledge

Drawing on a range of theoretical and empirical perspectives, this volume examines the roles strategic communications play in creating social media messaging campaigns designed to engage in digital activism. As social activism and engagement continue to rise, individuals have an opportunity to use their agency as creators and consumers to explore issues of identity, diversity, justice, and... Read more

Part 1: Repression

Advocates for Action: We'wha

Mia Angioletti

1. Historical Roots and Modern Movements: A Framework for Activism

Regina Luttrell

Advocates for Action: Ida B. Wells-Barnett

Allison Schuster

2. A Refusal to Accept: Oppression Around the World

Adrienne A. Wallace

Advocates for Action: Mary E. Britton

Allison Schuster

3. Controlling, Constraining, or Preventing Protest: Social Movement Interference in the Digital Age

Li Chen

Part 2: Resistance

Advocates for Action: María Jesús Alvarado Rivera

Claire Zoller

4. Building Momentum: Creating Change

Arien Rozelle

Advocates for Action: Wilhelmina Kekelaokalaninui Widemann Dowsett

Phoebe Bogdanoff

5. Early Digital Social Movements: Events, Protests, Moments

Anthony Spencer

Advocates for Action: Sophie Scholl

Elizabeth Wilson

6. Advocacy & Action: Persuasive Strategies for Digital Activism & Influence

Matthew Salzano and Victoria Ann Ledford

Part 3: Rebellion

Advocates for Action: Ani Pachen

Allison De Young and Jacob Laros

7. Amplified Effort: Networked Social Change, Use, Participation, Algorithms

Manyu Li, Ashley Fromenthal, and Brianna Sadighian

Advocates for Action: Mabel Ping-Hua Lee

Mia Angioletti

8. Any Time, Any Cause, Anywhere: Hyperlocal Protests Secure Global Support & The Case of #EndSars

Chelsea Peterson-Salahuddin

Advocates for Action: Aki Kurose

Allison De Young

9. Leaderless Rebellions: An Analysis of Digital Feminist Anti-Violence Activism

Leandra Hernandez and Stevie M. Munz

Part 4: Reform

Advocates for Action: Marsha P. Johnson

Elizabeth Wilson

10. Grounded in Community: Sustainability And Collective Actions

Amanda R. Martinez, Daniel Bunson, Mariana Crespo

Advocates for Action: Patsy Takemoto Mink

Phoebe Bogdanoff

11. Does online activism impact offline impact? A cultural examination of slacktivism, ‘popcorn activism,’ power, and fragility

Monica L. Ponder, Yewande O. Addie, Ajia I. Meux, Natalie T.J. Tindall, and Britney Gulledge

Advocates for Action: Corazon Aquino

Allison De Young

12. Reclaiming Wholeness: The Future & Hope of Digital & Social Activism

Candace Parrish, Candice Edrington, and LaShonda Eaddy

Advocates for Action: Wilma Pearl Mankiller

Allison Schuster and Jacob Laros

Biography

Adrienne A. Wallace is Associate Professor of Advertising and Public Relations in the School of Communications at Grand Valley State University, USA.

Regina Luttrell is an Associate Professor of Public Relations and the Senior Associate in the S.I. Newhouse School of Public Communications at Syracuse University, USA.

“This is a vibrant collection that includes contributions from a range of engaged scholarly perspectives and expertise. Together is provides readers with an instructive, interrelated conversation on digital activism. Most significantly the collection highlights a long history of activism, with featured spotlights on crucial but often overlooked figures and helps readers to see how digital activism fits into this larger trajectory. Overall, the collection works to ground and inspire those of us committed to social change and maps out a blueprint for sustainable actions for a better future.”

Shana MacDonald, University of Waterloo, Canada.

“As we approach the fourth decade of the twenty-first century, it is becoming increasingly clear that scholarship must critically reflect on how we arrived at a contemporary moment where social movements and social media intersect. This volume does just that by bringing together scholarly perspectives that critically examine activism in the digital age. It is a timely resource that centers the collective actions of communities leveraging social media to make significant contributions in society worldwide.”

Tara L. Conley, Kent State University, USA