Strategic Stakeholder Engagement
Is it your objective to bring about positive change for your business or organisation by influencing the policy and regulatory environment in which you operate?
Do you need to know how to engage with decision-makers in government and other key influencers?
Are you looking to pursue or advance your career in Public Relations?
Ambitious practitioners working within Public Relations and Corporate Social Responsibility, inside or outside government respectively, and in private or non-profit organisations, will find this an invaluable guide.Revealing insights into the inner workings of government and drawing on real-life case studies, this book offers practical, clear, creative ideas and innovative strategies designed to empower Public Relations professionals to engage with key stakeholders effectively and to influence government policy and regulation. At a time of considerable uncertainty and ever-evolving government policy and regulation, this book shows how it is possible for businesses and organisations to have a voice and make an impact.
Chris Anastasi, a recognised authority in Public Relations, has helped national and global organisations influence government and effect major change. He now offers Public Relations practitioners an unmissable chance to become even more effective influencers through his book. Strategic Stakeholder Engagement is essential high-quality reading for anyone involved in public relations, government affairs, lobbying and social responsibility activities in countries around the world.
1. Setting the scene for strategic stakeholder engagement 2. Decision-makers 3. Key influencers 4. Stakeholder engagement processes 5. Organising for stakeholder engagement 6. Delivering the engagement strategy and programme 7. Reflection
‘‘Practitioners face major barriers in getting their voice heard. I have considerable experience of the formal and informal processes involved when engaging with decision-makers in government and other key influencers, and I have developed strategies that work. Writing this book enables me to share my experiences and insights with public relations practitioners and related professionals so that they can become more effective influencers’’. Chris Anastasi, Author.
'Society today has given voice to many diverse views. People and institutions expect to have a voice in issues that affect their government, their society and their lives. Successful institutions, both public and private, need to find ways to speak to these diverse and (sometimes) competing views such that all stakeholders feel their positions and opinions have been fairly and fully considered. This book gives excellent guidance based on examples of successful stakeholder engagement programs and the experience of leaders who have been successful in effective stakeholder engagement.' — Bill Coley CBE, former President of Duke Power and CEO of British Energy
'Many CEOs and FDs struggle to appreciate the real value of stakeholder engagement. They find it hard to envision what effective stakeholders can achieve for the bottom line in opportunities realised or pitfalls avoided.
They should read this book to understand how crucial a focused campaign can be to commercial success. The case studies are illuminating on what works and what not to do. They depend on building trust and relationships based on strong ethical standards. There are lessons here for the private sector in delivering value for money and the public sector in wrongly assuming a government relations function is not needed. It is.
Most importantly, there's an understanding of the hands-on role of a Company's leaders in the stakeholder dialogue and building credibility. This is a team effort.