1st Edition

Strategic Stakeholder Engagement

By Chris Anastasi Copyright 2018
236 Pages
by Routledge

236 Pages 49 B/W Illustrations
by Routledge

236 Pages 49 B/W Illustrations
by Routledge

Is it your objective to bring about positive change for your business or organisation by influencing the policy and regulatory environment in which you operate? Do you need to know how to engage with decision-makers in government and other key influencers? Are you looking to pursue or advance your career in Public Relations? Ambitious practitioners working within Public Relations and... Read more

1. Setting the scene for strategic stakeholder engagement  2. Decision-makers  3. Key influencers  4. Stakeholder engagement processes  5. Organising for stakeholder engagement 6. Delivering the engagement strategy and programme  7. Reflection



 

Biography

Chris Anastasi is one of the UK’s leading corporate experts on Stakeholder Engagement and Government Affairs. He has also been an academic and an advisor to national and international institutions, and held a number of executive and non-executive roles for various organisations.

'Society today has given voice to many diverse views. People and institutions expect to have a voice in issues that affect their government, their society and their lives. Successful institutions, both public and private, need to find ways to speak to these diverse and (sometimes) competing views such that all stakeholders feel their positions and opinions have been fairly and fully considered. This book gives excellent guidance based on examples of successful stakeholder engagement programs and the experience of leaders who have been successful in effective stakeholder engagement.'

Bill Coley CBE, former President of Duke Power and CEO of British Energy