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Strategic and Innovative Pricing: Price Models for a Digital Economy book cover

1st Edition

Strategic and Innovative Pricing Price Models for a Digital Economy

By Mathias Cöster, Einar Iveroth, Nils-Göran Olve, Carl-Johan Petri, Alf Westelius Copyright 2020
182 Pages
by Routledge

182 Pages
by Routledge

182 Pages
by Routledge
Also available as eBook on:
This book provides a concrete guide on how to execute strategic pricing to excel in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners. The secret lies in crafting innovative price models that reward joint value creation in accordance with the business model, rather than engaging in confrontative zero-sum pricing reasoning.... Read more

1. Introduction

2. Business Ecology

3. Business Models

4. Price Models

5. Innovative Price Models and Digitisation

6. Case Study: Re-Shaping the Taxi Industry

7. Case Study: Exploiting and Coping with "Free" in Extended Digital Platforms

8. Conclusion and Discussion

Biography

Mathias Cöster is an Assistant Professor in Business Studies at Uppsala University, Sweden.

Einar Iveroth is an Associate Professor in Business Studies at Uppsala University, Sweden.

Nils-Göran Olve is a Guest Professor with Linköping University and Uppsala University, Sweden.

Carl-Johan Petri is an Assistant Professor in Economic Information Systems at Linköping University, Sweden.

Alf Westelius is a Professor of Digitisation and Management at Linköping University, Sweden.

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