240 Pages
by
Routledge
240 Pages
by
Routledge
240 Pages
by
Routledge
Also available as eBook on:
If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media? The answer is through blogger relations,... Read more
Chapter 1 The Need for Blogger Relations; Chapter 2 Determining If Your Organization Should Blog; Chapter 3 Developing a Blogger Relations Strategy; Chapter 4 Blogging Guidelines for Companies; Chapter 5 Tools for Blogger Relations; Chapter 6 Writing for Blogger Relations; Chapter 7 Dialogue and the Art of Conversation for Effective Blogger Relations; Chapter 8 Brand Strategies for Effective Blogging; Chapter 9 Blogosphere Communities; Chapter 10 Blogs from the Customer’s Perspective; Chapter 11 The Future of Blogger Relations;
Biography
John Cass
